Spatrade Announces Dates
for Spa Trends Webinar Series in January 2006
In response to overwhelming demand for online education, SpaTrade produces
web-based seminar series for spa owners and managers
October 18, 2005, Petaluma, California, SpaTrade (www.spatrade.com),
the leading online source of spa business information and provider
of online marketing services, announced today that they will be presenting
the Spa Trends Webinar Series in January, 2006. SpaTrade began offering
webinars in August in response to an online marketing survey which
revealed that 93% of respondents would like to participate in webinars.
The survey also revealed that “spa trends” was the webinar
topic of greatest interest to SpaTrade members. “With the slowing
growth rate and fluctuating market share in the spa industry, spa
managers must understand and react to current spa trends,” says
SpaTrade CEO Nancy Griffin. “This webinar series will educate
our membership on general market and consumer trends as well as specific
industry trendsincluding information on unique products and equipment
to enhance profitability and guest satisfaction.”
Spa directors and managers, industry analysts, and spa owners can
access the free, four-part series, covering the following cutting-edge
spa industry trends:
Spa Consumer Trends, Thursday January 5, 2006, 11:30 am EST
Spa Industry Trends, Thursday January 12, 2006, 11:30 am EST
Spa Product Trends, Thursday January 19, 2006: 11:30 am EST
Spa Equipment Trends, Thursday January 26, 2006: 11:30 am EST
SpaTrade has identified webinars as the ideal medium though which
to deliver high quality content from top industry experts, direct
to spa professionals in their homes and offices. While many are still
unfamiliar with webinar technology, it is actually quite user-friendly.
According to Griffin, “It is easy to connect to a SpaTrade webinarsimply
call a phone number and sign into a web page at an appointed time
to participate in the live event. And even if members can’t make
the live event, they are able to watch a recording at their convenience.”
Over 500 SpaTrade members registered for Sales With Soul, Holly Stiel
and Peggy Wynne Borgman's webinar series, which focused on the seven
key service steps that drive optimum loyalty, referrals, and sales.
Comments from attendees suggested that web-based seminars will become
increasingly popular. One attendee wrote in: “Holly and Peggy
were fantastic! The Power Point slides really put this webinar head
and shoulders above other teleconferences I have attended in the past.”
Another attendee commented: “The webinar was great! I have been
present at a couple of Peggy's live presentations and this was just
like being there!”
About SpaTrade
SpaTrade is the leading online source of spa business
information and provider of online marketing services. We provide
sound strategies and practical tactics to help spa developers and
operators grow their businesses and compete in an increasingly challenging
business environment. www.SpaTrade.com offers spa management and marketing
information and resources including news, discussion forums, and a
knowledge base featuring consumer and business trends. SpaTrade draws
upon best practices and recommendations from our team of top industry
experts to bring their seasoned advice to our 10,000 members from
90 countries. SpaTrade membership is free, and members receive a bi-monthly
SpaTrade email newsletter with special features and promotions.
$50-
