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Spa Studies in the News
ISPA 2006 Consumer Trends Report - Variations
& Trends on the Consumer Spa Experience
The International SPA Association gave a peak at the results of their
2006 Consumer Trends Report at their Media Event on July 27, 2006. ISPA
contracted The Hartman Group to conduct qualitative and quantitative
research to gain greater understanding of spa going and non spa going
consumers in the US and Canada. During the months of January through
April 2006, For the qualitative research, The Hartman Group conducted
in-home interviews, observation at spas and language analysis of 25
spa goers and 11 non spa goers in Seattle, Atlanta, Toronto and Vancouver.
For the quantitative research, they conducted a telephone survey of
4,064 in Canada and the US and an online survey of 3,616 active spa
goers in Canada and the US. An excerpt of study results presented at
the event follow. The complete report will be available in November
at the ISPA
Conference & Expo.
The Size of the Spa World
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57 million US adults have been to a spa in their lifetimes
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32.2 million US and 3.7 million Canadian spa goers
have been to a spa within the past 12 months
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Slightly more than 1/10 of spa goers treat spa
going as part of a larger health and wellness lifestyle rather
than an indulgent habit
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Slightly more than 1/3 of spa goers treat spa
experiences as escapes and indulgent exercises
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The majority of spa goers treat spa experiences
as a mix of interests that vary from indulgence to healing work
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15% of US and 26% of Canadian spa goers started visiting
spas within the past year
Top Reasons Why US Spa Goers Visit Spas
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47% Relieve stress
- 46% Reduce stress
- 38% Soothe sore joints/muscles
- 31% Feel better about myself
- 28% Mental/emotional health
- 22% Improve my appearance
- 19% Overall wellness
- Between 25 and 54 years old
- Married
- College Graduate
- Earns between $50K-$149K
- Has been visiting spas for 3-5 years
- Has visited a Day Spa 2-3 times in the past 12 months
- Most common treatment in the past 12 months: Full body massage
Top Services Experienced in the US in the
Past Year
Consumer Interest in Spa Types in the US
Spa Types Visited in the US in the Past
Year
Consumer Perceptions of Spa Types
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Day Spas
- - serve as the spa archetyp against which all other spa types
are compared
- - their proliferation across urban areas result in multiple
images in the minds of spa goers
- Spa goers maintain an experimental approach to Day Spa going
and want to see what else is out there
- Destination Spas
- Consumers use the terms Destination Spa and Resort Spa interchangeably
- Inexperienced spa goers see life altering changes at Destination
Spas
- Experienced spa goers seek lifestyle tune-ups and exposure to
latest trends at Destination Spas
- Resort/Hotel Spas
- Spa goers are drawn to indigenous treatments and practices at
Resort/Hotel Spas
- Outdoor treatments are especially alluring to vacationers for
whom vaction means being outside
- Business travelers want spa experiences that are removed from
vacationers and vacation culture
Top Preferred Destinations for Future Spa
Vacations for US Spa Goers
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68% USA
- 31% Mexico/Caribbean
- 25% Europe
- 15% Canada
- 10% Asia
Top Preferred Destinations for Future Spa
Vacations for Canadian Spa Goers
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45% Canada
- 39% Mexico/Caribbean
- 30% USA
- 24% Europe
- 12% Asia
Trends in the Spa World
For the complete study, contact ISPA.
About ISPA
The International SPA Association is recognized worldwide as the leading
professional organization and voice of the spa industry. Founded in 1991,
ISPA’s membership is comprised of more than 2,500 health and wellness
facilities and providers from 73 countries. ISPA strives to advance the
professionalism of the spa industry by providing invaluable educational
and networking opportunities, to promote the value of the spa experience
to society, and to be the authoritative voice of the spa industry. For
more information, please call 1.888.651.4772 or visit www.experienceispa.com.
Spas are entities devoted to enhancing overall well-being
through a variety of professional services that encourage the renewal
of mind, body and spirit.
About The Hartman Group, Inc.
Founded in 1989, The Hartman Group has led all US market research
and consulting firms in uncovering why consumers shop and purchase
wellness products and services - and what opportunities can be derived
from these behaviors. For more information, please call 425-452-0818
or visit www.hartman-group.com.
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