2 January 2007 --- Lisa Starr of Wynne Business, USA, returns to the Frederique Academy to present the acclaimed Spa Management Suite from January 22nd - January 26th, 2007. With the addition of the new Advanced Management workshop, the three-seminar series will provide attendees with crucial information to ensure the success of their spa start-ups, expansions, and spa operations.

The one-day Real World Spa Start-Up and Expansion is ideal for those wishing to open a new spa or expand existing operations. The interactive workshop will cover the following topics:

- The Future of the Spa Industry
- How to establish and test your business vision
- Creating a realistic Financial Plan and securing financing
- Establishing a unique therapeutic and program vision
- Your start-up marketing plan: the first 18 months
- Mastering Public Relations
- Position descriptions and organizational structure for your spa staff
- Crucial issues in spa facility design and functionality
- Issues of Facility Construction Management
- Developing the ideal retail mix
- Compensation issues in the start-up spa
- Setting up your Gift Programs
- How to choose your Technology and Communications Platforms
- E commerce for spas
- Your Spa Development Timeline
- Your plan for pre-opening, soft opening, and grand opening.

To be held on Monday 22nd, January 2007 9:00am-5:00pm in English with Putonghua simultaneous translation. The total cost for workshop, including comprehensive handouts, is HK$5,995.

The three-day Spa Director's Management Intensive is a Spa Director's Management Program that will put you miles ahead of the competition. This fast-paced, information-packed program is full of original, innovative but practical concepts that are actually at work in the award-winning Preston Wynne Spas. Topics include:

- Financial Management
- Marketing Mastery
- Successful Programs
- Leadership
- Quality Management
- Retail Success

To be held on Tuesday 23rd - Thursday 25th January 2007 9:00am-5:00pm in English with Putonghua simultaneous translation. The total cost for workshop, including comprehensive handouts, is HK$9,995.

The Advanced Spa Management Seminar is packed with advanced strategies and detailed tactics for spa professionals who want to take their operations to the next level, or need to sharpen their skills to take on increased competition. You'll leave invigorated and ready to make changes in your spa. This programme is terrific if you're growing your business or if you operate multiple locations. If you need a booster shot - don't miss this workshop. It's designed to fit right into your busy schedule. Topics include:

- High performance leadership
- High value marketing
- Highly effective operations
- Advanced financial management and controls
- Advanced issues in human resources and compensation
- Mastering a high performance business strategy

To be held on Friday 26th January 2007 9:00am-5:00pm in English with Putonghua simultaneous translation. The total cost for workshop, including comprehensive handouts, is HK$5,995.

Early bird discount: enroll in 1 to get 15% off, enrol in 2 to get 20% off and enroll in 3 to get 25% off. There are limited spaces for these seminars so early enrollment is recommended. Call or email Amy Leung on 2807 6773 or email amy.leung@paua.com.hk for more information on any of the above seminars. Visit the Frederique Academy website at www.frederiqueacademy.com.hk.

About the Frederique Academy

The Frederique Academy was awarded with the coveted title of Asia's "Spa Academy of the Year" at the 2005 Baccarat AsiaSpa Awards.

Founded by Frederique Deleage in 1977, the Frederique Academy in Hong Kong offers courses on a wide variety of holistic health and beauty subjects leading up to internationally recognized ITEC and CIBTAC diplomas. We also provide skills development training for spas throughout the region; tailor-made training as well as self-interest.

About Wynne Business

Since 1994, Wynne Business (formerly Preston Wynne Success Systems) has been the premier provider of spa consulting, management seminars and employee training for the spa industry. The company's two principal consultants have over 40 years of combined spa operations experience and its family of affiliated specialists include experts in marketing and public relations, web development and e-commerce, and medical spa management. Wynne Business assists startup spas as well as established facilities seeking to improve their profit and performance. Parent company Preston Wynne, Inc. operates two spas in the San Francisco Bay Area, including a day spa and hotel spa, and utilizes them as "living labs" for its consulting practice.

Introducing Lisa Starr

Lisa Starr has more than 25 years experience in the beauty industry, in every capacity from makeup artist to general manager of a regional chain of day spas. She is currently the principal East Coast business consultant to new and existing salons and spas for Preston Wynne Inc., a leading spa consulting company in the US. Her knowledge and experience spans a wide range of subjects, including marketing and advertising, business operations, inventory management, human resource development, sales and public relations. Consulting clients throughout the U.S. and in Southeast Asia include day spa start-ups and turnarounds, hospitals expanding into day spa services, beauty salons adding spa services, medi-spas and hotel spas.

For more information, please contact:
Elaine Chui, Group Communications Manager
Tel: 2807 6709
Email: elaine.chui@paua.com.hk