• We are all composers of our own and others' lives.
• Set out to compose with intention.
• Be courageous. Courage is the most important of all the virtues. Without it, you can't be consistently kind or maintain higher ground.
• Give yourself the authority to do the right thing.
• Be honorable.
• It's imperative that you laugh and have a sense of humor.
• Keep a positive outlook. A cheerful spirit is good medicine.
• This is what we are supposed to be - helping each other to compose our lives, our communities, our governments, our world - exquisitely.
• You will never know how far your dreams go or who has been impressed, informed or improved by them.

• Spend your time on those things for which you have passion.
• Have a love affair with data. What does the data show?
• Greatness is a result of a cumulative process of conscience choice and discipline.
• Sustaining excellence = consistency. Stay on the flywheel. The flywheel turns by disciplined people, disciplined thought and disciplined action.
• People are not your most important asset, the right people are. What are the key seats on your bus? Do you have the right people in them? If you have the right whos, you will get the right whats.
• When times get tough in the spa industry, those for which it is just a business will fail. Those passionate about what they do will endure.
• Confront facts by never losing faith that you can and will prevail.
• Have a "stop doing" list as well as a "to do" list. Be clear and specific.
• Have BHAGs - Big Hairy Audacious Goals (20-30 years out) and SBAGs - Small Bald Audacious Goals (5 years out) that force you to get better.
• Think of spa not as an industry but as a movement of well-being. (However, 25% is not a movement.)
• Suggested BHAGs for ISPA
  • Double the number of spa visitors
  • Increase the members' income
  • ISPA to have huge recognition
• Build a Personal Board of Directors to help you live to the highest possible you.
• We invest too much time being interesting rather than spending our time being interested.
• Build packets of quietude in your life - white space for thinking.
• Excellence is not about all the stuff everyone sees. It's in the choices and disciplines.

Arch Stokes:

• Take time to read.
• Find Ethos, Pathos and Logos in your life's purpose.

Lori Hutchinson:

• Trust chemistry (between people).
• Ask for feedback.
• Look for integrity.
• Start with yourself.

Peter Jensen:

• Sustainability begins in each of us.
• Everything is part of a system.

John Gray:

• Revisit what may have been discarded in the past. It may now be possible.
• Doing the right thing and doing the thing that you can afford - that gap is getting smaller.

Karen Ray:

• Slow and steady can accomplish great things.

• It's important to feel good about what you are doing and not feel bad about what you are not yet doing. Intent is most important.
• People go to spas to check into a deeper level of their true selves. They want to be ushered into a sacred time and sacred space.

Clodagh:

• Look for the archeology of what you use (and are). What does it (you) leave behind?
• Check your inputs and outputs and, if necessary, use filters to get rid of impurities. (Although she was referring to buildings, I applied it to my tendency toward negative thinking.)
• Support causes outside of your environment.
• Rebrand if necessary.

Jean Kolb:

• Be mindful of your ROI - Return on Intention.

• Do a great job and the bottom line will take care of itself.
• Fitness is the most important component of health.
• Always push. We are all missionaries and profits.
• We are the authors of our lives.
• Visualize 5 years out.
• Spas provide what people lack at home. As long as they do that, they will be around.

Brent Bauer:

• Health is all about prevention and self-care. Spas can help fill this need.
• Consumers don't recognize the value of spas yet.
• The value is there, we just have to get the message out.

Jonathan De Vierville:

• The deeper the memory, the further the vision.
• The only real success in life is doing those things that will outlive you.

John Moore:

• Products fulfill needs. Experiences fulfill desires. Tap into the desire for experience. Tap into peoples' aspirations.
• Take your job seriously but yourself lightly.
• Find your catalyst to take you to your next higher level.
• Building your business will develop your brand.
• Build an enduring and endearing brand.
• Treat others well.
• Build from the inside out.
• Have a strong point of view. Stand for something.
• Take the common and make it uncommon.
• Style is the best form of advertising.
• Place stories in your customers, and they will tell your story.
• Be creative, open, honest, sincere, transparent, passionate, genuine, knowledgeable, considerate, involved and personal.
• Engage your customers' imaginations.
• High touch over high tech.
• Market to your employees and your customers.
• Happy employees = happy customers.
• Just say "yes," then follow through.
• Good things happen when you do good things.
• Choose 3-5 things that you will never compromise on and review them periodically.

Ann Max:

• Live for today and only today. Not the past (guilt). Not the future. Get rid of clutter.
• Focus on the big picture. Have goals in place.
• Visualize - Act as if you have already achieved them and you will.
• Increase opportunities - learn, ask for help.
• Monitor and evaluate your progress.
• Reward yourself.

John Korpi:

• Live each moment as if it is your last, but learn like you will live forever.