LEXINGTON, Ky. - The International SPA Association has scheduled a recognized artist and corporate consultant as a keynote speaker during the 14th annual ISPA Conference & Expo, Nov. 8-11 at The Venetian in Las Vegas, Nev., United States. Erik Wahl will share his motivational performance, "The Art of Vision," which blends his practical business experience with artistic expression to promote creative productivity.

With 45 million people going to U.S. spas annually, the spa industry is the fourth largest leisure industry in the country. "Spas are becoming more mainstream, making for a large potential client base for all spas," said ISPA Executive Director Lynne Walker McNees. "Wahl offers innovative approaches to business that could make the difference between a one-time visitor and a frequent customer."

Having studied both art and business, Wahl highlights how creativity can further both individuals and companies. "The future belongs to those who have the courage to creatively differentiate themselves from their competition," stated Wahl. "Creativity leads to opportunity which results in profitability." Wahl and his consulting firm, The Wahl Group, help organizations identify and implement breakthrough thinking by questioning conventional assumptions and definitions.

ISPA's largest Conference to date was held in 2000 at The Venetian in Las Vegas. Hotel information as well as details on the 2004 ISPA Conference & Expo can be found online at www.ispaconference.com. Registration begins May 1 and is available online.

For 13 years, ISPA has been recognized worldwide as the leading professional organization and voice of the spa industry. Founded in 1991, ISPA's membership is comprised of approximately 2,000 health and wellness facilities and providers from 63 countries. ISPA strives to advance the professionalism of the spa industry by providing invaluable educational and networking opportunities, to promote the value of the spa experience to society, and to be the authoritative voice of the spa industry. ISPA is where spa industry players become leaders and leaders become legends.