DSA & IMSA joins forces with the University of California Irvine Extension at start Certificate Program in Spa and Hospitality Management

Union City, NJ, June 25, 2004 The Day Spa Association and the International medical Spa Association have joined forces with UC Irvine Extension, the continuing education division of University of California, Irvine to launch a new Certificate Program in Spa and Hospitality Management this fall.

This unique program highlights the business aspects of making a spa profitable and will provide participants with the knowledge and skills necessary to effectively manage day-to-day spa operations. The program will also focus on strategic business and marketing strategies for future positioning. Developed in close collaboration with The Day Spa Association and The International Medical Spa Association, and in response to industry needs for more comprehensive training in spa management in an increasingly competitive industry, the program will provide an academic curriculum combining business, management and operations with industry specific courses.

The 150-hour certificate program begins with an Introduction to Spa Management and Operations in October and November 2004 with instructors Janice Gronvold, Principal, Spectrec a DSA member and Peter Anderson, Principal, Anderson and Associates. Program guest presenters will include industry specialists addressing business development, management, operations, marketing, design, retailing, customer relationship management, legal, and regulatory issues. Registration will be available for individual classes or the entire certificate program.

A kick-off event, New Trends, Treatments, and Training: Adding Value to Your Bottom Line, is scheduled for July 25 & 26 at the St. Regis Monarch Beach Resort and Spa in Dana Point, California. The event features informal networking with the speakers on the 25th, a keynote presentation by Dr. Jay W. Calvert, M.D., Assistant Professor of Clinical Surgery, Aesthetic & Plastic Surgery Institute, UC Irvine, and a panel discussion with John Buckingham, CEO, Solana MedSpas, a Member of the Board of Directors of the IMSA and a DSA members; Anne Emich, Spa Director, St. Regis Monarch Beach Resort and Spa; and Kelly Costa, Spa Director, SK Sanctuary a DSA member, on the 26th.

DSA/IMSA members are invited to attend. Please send your RSVP to aljeante@uci.edu. For more information and to obtain a copy of the program schedule contact Angela Jeantet at (949) 824-5736; aljeante@uci.edu at UCI.

The Day Spa Association is committed to promote its members’ businesses; to enrich and support the industry and its professionals through information exchange, networking and educational events; to preserve and elevate the standards of professionalism and quality in the day spa industry and to increase consumer awareness of and demand for spa services and products. For more information and how to become a member call 201-865-2065 or visit www.dayspaassociation.com

The International Medical Spa Association is dedicated to the promotion of excellence, innovation and cooperation within the Medical Spa industry. The IMSA membership includes naturopathic and osteopathic physicians; dentists, internists, dermatologists and plastic surgeons; physical and massage therapists; spa owners, spa consultants, medical spa facility designers, product manufacturers, and product suppliers. For more information and how to become a member call 201-865-2065 or visit www.medicalspaassociation.org