Intelligent Spas Releases New Spa Industry Study for Australia

Singapore, Monday 5th July 2004 – Intelligent Spas (www.intelligentspas.com) released the updated Spa Industry Survey Report for Australia today, highlighting interesting movements within the industry as new spas enter the market.

The survey of spa facilities found spa visits grew by 17.5% to approximately 2,350,000 between July 2002 and June 2003, however average visits per spa dropped substantially by 13.8%.

Australian Spa Industry Results

The Spa Industry Survey Australia 2003 report features the following key results:

Julie Garrow (julie@intelligentspas.com), Director of the independent research company specialising in the spa industry, stated "this was the second time the survey was conducted in Australia and with over 100 respondents, representing approximately one third of the spa population, we were able to gain some very reliable findings, highlighting interesting trends".

The Spa Industry Survey Program was specifically designed by Intelligent Spas to capture much needed statistics to assist spas and other members of the spa industry, benchmark performance and make informed business decisions. The in-depth survey captured valuable information relating to spa types; infrastructure; therapies, treatments and services offered; visitor numbers and profiles; revenue; current trends and industry predictions.

Vanessa Gay, President, Australasian Spa Association stated "the Spa Industry Survey Australia 2003 report is an extremeley valuable resource for all involved in the Australian spa industry, providing the only statistics available by which to guide decision making processes".

Intelligent Spas would like to sincerely thank the participants of the Spa Industry Survey Program for their time and effort in completing the survey. Each participant received a free copy of the survey results plus customised tables to assist their business analysis activities.

The Spa Industry Survey Australia 2003 report is available for purchase online at www.intelligentspas.com. For further information contact Julie Garrow via email julie@intelligentspas.com, telephone +65 6248 4736 or facsimile +65 6248 4531.

Intelligent Spas Pte Ltd was founded to address the increasing need for quality research relating to the spa industry. This independent research company provides market intelligence to guide spa industry growth, development and performance. Intelligent Spas offers a completely objective view of the spa industry as it does not conduct consulting studies on behalf of individual businesses and does not endorse or distribute any third party, spa-related products. “Our research is self-funded and conducted without bias for the benefit of all members of the spa industry”. (NOTE: Intelligent Spas is NOT a consulting firm).

A range of Spa Industry Reports are published to address management issues and summarise industry statistics. All reports have a specific focus and incorporate unique information that is both practical and intellectual. The reports are available at affordable prices allowing everyone interested in the spa industry to source the critical information.

Spa Industry Intelligence is a free newsletter prepared and distributed regularly by Intelligent Spas. It features interviews with key players, discusses current issues and outlines interesting research statistics relating to the spa industry.

Visit www.intelligentspas.com for a current list of Spa Industry Reports and to subscribe free to the Spa Industry Intelligence newsletter.

Julie Garrow, Founding Director of Intelligent Spas, graduated with a Bachelor of Business specialising in Tourism, Management and Marketing, and has over a decade of experience in hospitality and leisure research. Prior to establishing Intelligent Spas, she represented major organisations such as KPMG (Melbourne), Southern Pacific Hotels (Sydney) and most recently PricewaterhouseCoopers (Singapore).

Julie Garrow now focuses specifically on spa industry research. She developed Intelligent Spas’ Spa Industry Survey Program and authored Spa Policies and Procedures and the Spa Integration reports. Julie is regularly quoted and published in reputable trade magazines and newspapers.

For more information visit www.intelligentspas.com or contact:

Julie Garrow
Director
Intelligent Spas Pte Ltd
#36-01 UOB Plaza 1
80 Raffles Place
Singapore 048624

Email: julie@intelligentspas.com

Web site: www.intelligentspas.com

Telephone: +65 6248 4736
Facsimile: +65 6248 4531

ON BEHALF OF INTELLIGENT SPAS PTE LTD:

…market intelligence for the spa industry

SPA CONSUMER SURVEY REPORTS

Asia 2003

SPA INDUSTRY SURVEY REPORTS

Australia 2003

New Zealand 2002

Indonesia 2002

Malaysia 2002

Hong Kong/China 2002

Thailand 2002

Singapore 2002

SPA MANAGEMENT REPORTS

- Spa Policies and Procedures: Standard Policies and Procedures for Spa and Salon Management, Operations and Treatments

- Spa Integration: Guidelines for Hotels, Resorts, Apartments and Similar Facilities

- Spa Integration for Clubs: Guidelines to Research, Develop and Promote Spa Services in Health, Sports and Recreational Clubs

SPA INDUSTRY INTELLIGENCE NEWSLETTER

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