Union City, NJ (March 11, 2005)- Using data from our third internet
study based on the SURVEY QUESTIONNAIRE found at www.dayspaassociation.com,
the Day Spa Association has just released their third marketing
demographic study on day spa usage by consumers, compiled by Skip
Williams, Vice President of Research and Development. This study
compares two years of statistics against the previous 2 two year
studies, thereby enabling you to compare the information on the
demographic developments over the past 6 years.
In addition to regular demographic statistics, the study answers
such questions as spending habits, specific treatments being frequented,
product sales as well as spa travel preferences.
“From the inception of our website in 1995 we have carried
a survey questionnaire for our web visitors to fill out”, says
Hannelore Leavy, Founder and Executive Director. www.dayspaassociation.com
has expanded this survey questionnaire to include data that has
never been assembled in such an extensive format by anyone. Visitors
to the Day Spa Association’s website are invited to fill out
a very comprehensive questionnaire and are rewarded by being entered
in a monthly drawing of spa prizes currently comprised of spa gift
certificates from SpaWish.com,
Certifichecks.com, SpaLook.com, a Spa Music CD from At Peace Media
and a complete treatment kit from Ixora, the Satisfaction Solution
for Women.
“We have learned quite a bit over the years and have expanded
the survey questions after the first study in 2000 to reflect the
needs of the industry to know and understand Next its customers.
Current questions and answers cover basic demographics topics, spending
habits for treatments and product sales, payment methods, travel
companions, how often they are visiting day spas, as well as spa
travel statistics. Visitors are also asked for remarks about their
best and the worst experiences and naming their most favorite spas.
The DSA forwards these remarks to the
respective spas, if customers choose to mention their names, to
DSA members and non-members alike.
“This study contains important demographic information about
the ‘Spa-Goer that will allow YOU to more effectively market
to this growing segment of clients and contains important informationthat
will give you insight into their preferences, needs, praises and
complaints. Wherever possible we included and compared the findings
from our first and second study,” says Skip Williams, who serves
on the DSA Advisory Board, and compiled this data for the third
time, “in order to show not only the
increase in demand and differences in gender of the Day Spa-Goer,
but to show clearly the progression the day spa industry has made
over the past years in terms of volume in dollars and visits.
To obtain a copy of “The Marketing Demographics of a Day Spa-Goer
2005” and begin reaping the rewards of a better understanding
of your customer contact the DSA at 201-865-2065 or order online
at www.dayspaassociation.com/professionals/publications.
The Day Spa Association, the only trade organization for the day
spa industry, also offers an array of other publications, research
and studies on the day spa industry such as
$50-
