The Day Spa Association Announces Day Spa Expo

Union City, NJ, August 2005 – The Day Spa Association (DSA) has entered into an agreement with Bentley International Group, Inc., a Tradeshow & Association Management Company, to create the first-ever exposition geared solely to the day spa owner and manager.

“We are extremely excited and pleased to present this first-ever business forum & expo dedicated to day spa owners, operators and managers”, comments Hannelore Leavy, Founder and Executive Director of The Day Spa Association. “Ever since I created the first Spa Symposium back in 1990 from which ISPA emerged, I have been anxious to create an event that speaks to the day spa directly, as most issues facing the day spa owner/manager are totally different than those facing resort/destination spas operators and managers. Now, in teaming with Bentley International Group on Day Spa Expo this much-needed program will finally come to fruition.”

The Day Spa Expo (DSE) will be held at the Mandalay Bay in Las Vegas February 8 & 9, 2006. The DSA will be creating a one-day business forum on Tuesday, February 7th that will present not only the latest technology, products and trends, but will provide business information, tools, workshops and round-tables to benefit this largest segment of the spa industry.

DSA’s Advisory Board Member, Douglas Preston of Preston Inc. has graciously accepted the responsibility as the program coordinator. "This is a long-needed opportunity for day spa professionals to access the education and resources necessary to stay competitive in a fast-evolving market. The Day Spa Association is excited to assemble one of the most valuable rosters of classes and presenters ever offered to the day spa industry. Our aim is to provide attendees with real "how-to" spa management methods and tools that can be used immediately to improve business performance. And because we've identified the day spa's most difficult personnel, sales, and marketing challenges, our educational program will go far to help all that need solutions in these critical areas of management."

In addition to the one-day educational forum, there will be educational events throughout the following two days during the exposition. Speakers/Presenters who are interested in leading a workshop or holding a class room should contact Douglas Preston at Douglas@prestoninc.com. Please send a synopsis and a short presentation outline for his and his committee’s consideration. Exhibitors interested in participating should contact Shane O’Sheeran of Day Spa Expo at shaneo@bentleyintl.net. Educational Forum Sponsorship information will be available through the DSA and should be directed to Hannelore@dayspaassociation.com.

The Day Spa Association (DSA) is a professional membership-based trade organization founded in 1991. The focus is to serve as the primary business resource for day spa professionals through educational seminars and workshops, research studies, publications and Internet informational exchanges. Further, DSA advocates members' businesses by enhancing consumer awareness and demand for spa services and products. In addition, to protect consumers, DSA establishes a standard of excellence to assure the continuous elevation of professionalism and quality driven services in the day spa industry.

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