Spa People in the News
Starr Joins SpaTrade as Director of Community to Lead Content and Social Media
Resource for Spa Professionals Announces Key Hire to Ramp up Editorial and Community-building
24, 2010, New York, New York. Top spa consultant and educator Lisa Starr has been
appointed Director of Community for SpaTrade www.spatrade.com.
Starr will spearhead SpaTrade's content delivery and social media strategy. "Our
vision for SpaTrade is to create a vibrant resource center fed by the community
for the community," says Nancy Griffin, SpaTrade's founder and Executive
Director. "Starting with Lisa Starr, we will be recruiting the best voices
in the industry, providing insight into areas such as human resources, small business
operations, marketing, retailing, beauty trends, technologyall the essential
components of spa management."
One of the original experts
featured on the SpaTrade website, Starr has almost 30 years experience in the
beauty industry, in every capacity from technician to chain management. As a Senior
Consultant for Wynne Business, Ms. Starr's consulting portfolio spans day spa
start-ups and turnarounds, hospital spas, beauty salons adding spa services, med-spas
and hotel spas. She is a founding member of the Spa Consultants chapter of the
IMC, and a frequent speaker at the International Esthetics, Cosmetics & Spa
"I'm delighted to be part of the SpaTrade
team. I've been a huge supporter of the site since its launch in 2000," says
Starr. "SpaTrade has always had a reputation for delivering quality business
information and pioneering integrated media efforts. The webinars and integrated
sponsorships provide a powerful marketing platform for suppliers who benefit from
being featured in the context of leading business content."
are thrilled to have Lisa moderate SpaTrade's community of experts," says
Dana Lupton, VP of Spa Information Services for SpaTrade's parent company, Questex
Media Group. "SpaTrade's digital and interactive media services, along with
our industry-leading events and publications, allow us to provide all of the marketing
tools to meet our clients' brand-building and demand-generation objectives."
SpaTrade is the leading online community for spa
professionals, featuring vital business intelligence, top industry experts, and
information services for brand-building and lead generation. With a membership
of over 12,000 executives, owners, and spa suppliers representing 90 countries,
SpaTrade is a complete resource for the development, management, and marketing
of spas and spa-related businesses.
About Questex Media Group
Media Group LLC is a global, diversified business-to-business media organization
serving multiple industries including hotel and hospitality, travel, technology,
beauty, spa, among numerous other specialty industries with its well-established
events, publications, digital and interactive media, research, and other marketing
and media related services. The company's combined operations include approximately
450 employees in offices throughout North America, South America, Asia and Europe.
Questex's beauty brands include American Spa, American Salon, the International
Esthetics, Cosmetics & Spa Expos, the International Beauty Show, SpaTrade
and SpaExec. For more information, visit www.questex.com.