Willow Stream Spas, a Division of Fairmont Hotels and Resorts, Retains Spa Management Solutions (SMS) as a Consultant to Assist Establishing Brand and Create Innovative Marketing Programs - Spa People in the News at DiscoverSpas.com


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Spa People in the News

Willow Stream Spas, a Division of Fairmont Hotels and Resorts, Retains Spa Management Solutions (SMS) as a Consultant to Assist Establishing Brand and Create Innovative Marketing Programs

Willow Stream Spas, a division of Fairmont Hotels and Resorts, has retained Spa Management Solutions (SMS) as a consultant to assist in further establishing the brand and creating innovative marketing programs for all six of its spas, announced Anne McCall, general manager of Willow Stream Spas.

Tammy Pahel, spa director for Willow Stream the Spa at The Fairmont Turberry Isle Resort & Club and founder of Spa Management Solutions, will leave her position at the resort to assume the principal role in spearheading the efforts on behalf of Willow Stream Spas.

"We are delighted to have Tammy continue to work with us on marketing strategies and programs. Tammy is widely respected in the spa industry for the creativity and guest experience she has brought to the award-winning spa at The Fairmont Turnberry Isle," said McCall. "We feel confident she can assist us in developing unique programs for our other properties that can be as well received."

SMS is a full service spa development company that serves the hotel, resort, day spa and destination spa industries bringing expertise in a variety of disciplines including facility design, staff training, service menu creation, budget analysis, and much more.

"Although I will miss the day-to-day interaction of being at The Fairmont Turnberry Isle, I am excited at the opportunity to work with Anne and her team of spa professionals as we position Willow Stream Spas as innovators in the spa industry," said Pahel. "After years of developing the products, services and training techniques, Willow Stream is poised to take the lead as the premiere luxury resort spa brand; I'm thrilled to be a small part of this endeavor as the company continues its growth."

Willow Stream The Spas at Fairmont currently has six signature locations The Fairmont Scottsdale Princess (Arizona), The Fairmont Banff Springs (Alberta, Canada), The Fairmont Empress (Victoria, British Columbia), The Fairmont Southampton (Bermuda), The Fairmont Acapulco Princess (Mexico) and The Fairmont Dubai (United Arab Emirates). Coming soon in 2004: Willow Stream The Spa At The Fairmont Orchid (Hawaii).
Fairmont Hotels & Resorts is a unique collection of world-class resorts and city center hotels that enjoy unrivalled prominence in the communities where they are located. Operating 43 properties throughout six countries, Fairmont is committed to providing guests with exceptional service in distinctive surroundings. For more information on Fairmont or reservations please call 1-800-441-1414, or visit online at www.fairmont.com.

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