DENVER, Colo. (August 17, 2006) – Spa Strategy Inc., the renowned global spa development company, announces a new London office spearheaded by spa authority Claire Way. The UK outpost extends Spa Strategy’s world-wide reach as more than half of the firm’s business is outside of North America.

Claire Way brings her vast international experience in spa development and management to the Spa Strategy team in its pursuit to create the most innovative, luxurious and profitable spas in the world. Her career in the spa industry spans 15 years and several continents.

Prior to opening the London office for Spa Strategy, Way worked with international Per Aquum Resorts & Spas, launching its spa division in record time. At Per Aquum, she was involved in brand development, collateral identity and business strategy. She had broad responsibility for financial management, recruitment, standards of operation, sales and marketing, always with a focus on maximizing the bottom line.

At the prestigious Chiva-Som Health Resort Thailand and in the Maldives, Way was involved in developing new spa wings, setting training standards, creating new residential packages and marking achievement goals. Her focus was to make spas financial success for both the spa operator and the hotel client.

Way also worked as a spa manager for the St. David’s Hotel & Spa, managed by E’SPA International. The experience gave her detailed knowledge of the inner workings of a hotel spa.

Spa Strategy’s strength lies in the partners’ unique experience in interior design, luxury hotel and spa operations, and menu and service development. Claire Way adds incredible international experience and will work with partners Elaine Fenard, Nancy Nemer and Richard Dusseau to develop the European business.

Spa Strategy is a global spa development company which is dedicated to developing the most innovative, renowned and profitable spas in the world. Spa Strategy, which specializes in the development and redevelopment of hotel spas, draws on the creative resources of a highly experienced in-house team to deliver turnkey spas. Services include market research, concept and menu development, interior design, and marketing, with the goal of providing hotel management and owners a spa that fits seamlessly with hotel operations. Spa Strategy also maintains the largest database on statistical information on the spa industry. For information about Spa Strategy, visit www.spastrategy.net or call 303.573.8100.