Spa Places in the News
Willow Stream The Spas At Fairmont Launch Off the Meter Mens' Line Up
for Fall 2005
Toronto, Canada. . .Willow Stream The Spas At Fairmont
know the score when it comes to massaging, manicuring and maintaining
their male spa guests. Their pre-game plan begins with the launch of
a new concept in spa for men which includes all the comforts of home:
plasma screens with wireless headsets, handsome leather and wood decor,
the "Bentley" of multi-tasking massage beds, the latest issues
of sports magazines/business journals and even home-baked cookies. As
men become more comfortable with the idea of frequenting spas, Willow
Stream experts will guide them to grasp the powerful benefits of spa
relaxation and stress reduction in the privacy of their own special
spa treatment room.
Willow Stream spa gentlemen guests will be able to reserve
this individual treatment room designed for privacy and customization
of their spa experience. The first Willow Stream spa mens-only room
will be unveiled at Willow Stream spa at The Fairmont Scottsdale Princess.
This signature Willow Stream spa location was ranked No. 8 among the
top 25 hotel spas in the U.S. and Canada in the July 2005 issue of Travel
& Leisure Magazine.
The Men's VIP Suite at Willow Stream The Spas At Fairmont
experience begins immediately as guests are brought from locker room
to private mens room without having to wait in the lounge in their robe
and slippers. Once in the room, their invited to keep an eye on the
score on a plasma television screen as they receive more than one treatment
at once. Men can choose the music they enjoy or listen through a wireless
head set as they tune out the world. Customization of their spa experience
is key to making them feel more comfortable and the new Verona Royale
massage bed permits a seamless transition between spa services. The
therapist can perform pedicure, manicure, and massage while by-passing
the changing of areas for speed and privacy. The men's only room will
provide the latest in sports magazines and business journals and designer
robes, tee shirts and shorts for changing.
Willow Stream The Spas At Fairmont have been developing
men's spa treatments over the past two years. The Golf Performance Treatment
launched in 2004 as well at The Golf Facial. Other treatments for men
include The Gentleman's Barber Facial Treatment a deep cleansing and
revitalizing experience for the special needs of men's skin. Deep cleansing
and gentle exfoliation is followed by a deeply restful massage of the
face, neck and shoulders.
Launching in fall 2005, Willow Stream will unveil it's
mens room complete with a new Post Game Cool Down spa facial treatment.
This 60-minute specialized treatment addresses the specific skin needs
of male spa guests. More than just a facial, this therapeutic treatment
designed specifically for the athletic male guest includes a soothing
massage to relax tired muscles after a challenging game of golf or day
of downhill. Benefits received during and after the treatment include
the calming of irritated skin due to daily shaving as well as a soothing
effect on dry, dehydrated and chapped skin while diminishing fine lines
and wrinkles.
Teaming up with skin care specialists B.Kamins, Chemist,
the new Willow Stream spa exclusive Post Game Cool Down treatment was
specifically designed for men of all ages and stages. Perfect for tougher,
thicker, environmentally exposed skin, this treatment hydrates and strengthens
the skin while reinforcing the turnover of new cells so male guests
look and feel rejuvenated and well-rested.
Developed to treat, repair and protect skin that is subject
to profuse perspiration due to intense outdoor activity, this treatment
helps those with skin suffering from windburn, sun damage and over-exposure
to environmental elements. This treatment also combines a pampering
massage using B.Kamins, Chemist Vitamized Massage Gel to relax sore,
tired muscles for the athlete's ultimate well-being.
The Post Game Cool Down facial includes a through double
cleansing, a toning, a skin analysis and exfoliation as well as a warm
towel barber wrap and sports masque application. Neck, shoulders, hands
and feet are massaged to relax muscles. The final steps of this treatment
include an application of serum, aftershave balm and SPF 15 on face
and lips.
Guys are then personally guided with customized expert
advice on how to maintain their good looks at home using B.Kamin's,
Chemist Male, a new collection of skin care just for men. The aesthetician
completes his scorecard by recommending products he can use every day.
A simple, results-driven approach to men's skin care, this easy to use
collection for men to use at home includes a BioMapleTM Fortified Treatment
Shampoo, suggested retail $22.00, Soothing Aftershave Balm, $32.00,
a Sea Protein Foaming Cleanser, $26.00, an Anti-Aging Soothing Eye Gel,
$42.00 and an Anti-Aging Daily Moisturizer with SPF 15 for $46.00.
Willow Stream spa guests can purchase B.Kamins, Chemist
Male at every Willow Stream spa location or on line at www.willowstreamathome.com
Willow Stream spas are committed to creating lasting memories
with personalized spa experiences that guide guests to renewed energy.
Willow Stream spas have distinguished themselves from other resort spas
by personalizing each and every spa experience with creative new treatments
and innovative product offerings
Willow Stream The Spas At Fairmont have become a source
of inspiration and guidance to living life with abundant energy. Fairmont's
signature collection of luxury spas are available at select Fairmont
Hotels and Resorts. Willow Stream is a story inspired by the elements
and the timeless landscape of each Fairmont location.
Willow Stream The Spas At Fairmont currently has seven
signature locations - The Fairmont
Scottsdale Princess (Arizona), The
Fairmont Turnberry Isle Resort & Club (Florida), The
Fairmont Banff Springs (Alberta, Canada), The
Fairmont Empress (Victoria, British Columbia), The
Fairmont Southampton (Bermuda),
The Fairmont Acapulco Princess (Mexico), The
Fairmont Dubai (United Arab Emirates) and opening in 2005, The
Fairmont Mayakoba in the heart of the Riviera Maya near Playa del
Carmen.
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