|
Spa Places in the News
Intelligent
Spas Releases 2006 Spa Industry Research for Australia
 Singapore,
29th August 2006 - Intelligent Spas has released a comprehensive
report on the Australian spa industry, identifying spa numbers have
grown 129% since 2002. Achieving an unprecedented 64% response rate,
this third survey of spa facilities conducted in Australia by Intelligent
Spas, provides a valuable tool for businesses competing in, or supporting
the spa industry, to more accurately develop and plan spa-related
products, services, campaigns and initiatives. The report, entitled
Spa Industry Profile Australia 2002-2007, features over 1,000 quantitative
statistics on the Australian spa market as well as supporting qualitative
trends and observations from spa owners and managers.
Some key industry totals and averages extracted from
the report include:
-
Intelligent Spas identified 503 spa facilities
located in Australia.
-
The average indoor area of spa facilities in
Australia was 237 square metres.
-
52% of the total spa space was allocated to
treatment rooms.
-
Spas contained six treatment rooms on average.
65% of spas that provided a relaxation room stated it was gender-shared,
compared to 7% that provided both separate and shared rooms
and 4% that offered separate rooms.
-
Baths with water and/or air jets were provided
by 58% of respondents.
-
One hour body wraps were priced from $110 on
average.
-
Herbal tea was the most common complimentary
food or beverage item provided by spas, with 92% offering it
to visitors.
-
The increase in male spa visitors was the most
common, current industry trend with 29% of respondents making
this observation.
-
Spa owners and managers noticed clients’
expectations of the spa experience were rising.
The majority of spas predicted increases in spa visits and revenue
during 2006 and 2007.
"The excellent response rate enabled the survey
results to be broken down further for more accurate benchmarking
and analysis" explained Julie Garrow, Managing Director of
Intelligent Spas, "and it was very interesting to examine the
key differences between day spas and destination spas, as well as
spas located within the different states of Australia":
-
Day spas were smaller in terms of indoor space
when compared to destination spas.
-
Destination spas contained more treatment rooms
than day spas.
-
Relaxation rooms were more commonly found in
day spas.
-
Destination spas were more likely to provide
Vichy showers.
-
Victorian spa facilities were the largest in
terms of indoor area.
-
New South Wales spas contained more treatment
rooms compared to spas in the other states.
Vichy shower treatments were more commonly available in Queensland
spas.
-
A higher proportion of respondents in New South
Wales stated they offered complimentary authentic spa cuisine
to visitors.
Source: Intelligent Spas, Spa Industry Profile Australia 2002-2007
About the Research
The research primarily aimed to establish reliable
industry benchmarks for key infrastructure and operations indicators,
encourage businesses to better understand, service and support the
spa industry, provide accurate data for the media to reference and
generate greater awareness of the spa industry to promote growth
in visitation numbers.
The comprehensive profile of the Australian spa industry
includes over 1,000 quantitative survey results relating to spa
types, locations, business models, capture rates from primary facilities
such as hotels and resorts, infrastructure, supporting facilities,
therapies, treatments and programs offered, plus future predictions
of key indicators, including revenue and employment, for 2006 and
2007. A selection of key survey findings are also broken down to
identify benchmarks for day spas versus destination spas, plus analysis
by state location, where possible. Qualitative observations from
spa owners and managers are also summarized. Supporting sections
provide a detailed description of the research methodology, an overview
of the value of industry statistics and useful facts and information
about Australia, including an overview of the tourism industry.
The new Spa Industry Profile Australia 2002-2007 report
is available for immediate download from Intelligent Spas' Online
Store at www.IntelligentSpas.com.
How to Use Spa Industry Statistics as a Business
Tool
Like any other small, medium or large business, it
is imperative that analysis and planning activities be conducted
to minimise the risk of failure. One of the first questions to ask
yourself is "how is my business doing?" and this can easily
be answered by comparing your spa’s performance against industry
averages. The overall industry average for your country is a useful
guideline, however where the survey response rates are high enough,
industry averages may be broken down further to enable more accurate
analysis by calculating, for example, industry averages for your
particular type of spa and industry averages for your spa’s
specific location.
Unique and common facilities and service offerings
may also be measured and analysed to assist the planning for the
business’ future. Consider: At what point does a facility or
service offering change from a consumer novelty to a consumer expectation?
If for example, a high proportion of spas offer a relaxation room,
one may assume as spa consumers become more experienced, they may
come to expect a relaxing area within a spa and be disappointed
if they do not have the opportunity to enjoy that type of facility
before and/or after their spa treatment.
Read the full article in the latest issue of Spa Industry
Intelligence newsletter - subscribe now at www.IntelligentSpas.com.
About Intelligent Spas
Intelligent Spas is a 100% independent research company
specializing in the spa industry. Founded in Singapore in 2001,
it has pioneered spa industry research in the Asia Pacific region
and continues to publish a range of Spa Business & Operations
Manuals, Spa Consumer Surveys and Spa Industry Surveys to assist
the development and growth of this important industry.
TABLE OF CONTENTS - Spa Industry Profile Australia
2002-2007
1.1 About the Research 7
1.2 How to Use Spa Industry Statistics as a Business Tool 7
1.3 About Australia 8
1.4 Tourism Overview 8
1.5 Spa Industry Overview 8
1.6 Spa Business Models 8
1.7 Spa Infrastructure 9
1.8 Spa Menus 9
1.9 Spa Industry Trends 9
1.10 Spa Industry Forecasts 2006-2007 10
1.11 Spa Business Names 10
1.12 Day Spa Business Analysis 10
1.13 Destination Spa Business Analysis 10
1.14 Spa Business Analysis by State 11
1.15 About Intelligent Spas 11
2.1 The Value of 100% Independent Research 12
2.2 Background of the Research 12
2.3 Research Objectives 12
2.4 The Definition of “Spa” 13
2.5 Research Methodology 13
2.6 Sample and Sub-Sample Sizes 14
2.7 How to Read the Report 14
2.8 Acknowledgements 15
3 How to Use Spa Industry Statistics as a Business
Tool 16
3.1 Why Spa Businesses Need Spa Industry Statistics 16
3.2 Why Suppliers, Financial Institutions, Associations, Tourism
Authorities and Other Related Organizations Need Spa Industry
Statistics 17
3.3 The Connection Between Spas and Tourism 18
4.1 Useful Facts and Information 19
4.2 Tourism Overview 20
4.2.1 Total Domestic Travel Expenditure, Trips and Nights 20
4.2.2 Overnight Domestic Business Travel Expenditure, Trips
and Nights 21
4.2.3 Overnight Domestic Leisure Travel Expenditure, Trips and
Nights 21
4.2.4 Day Trips Expenditure, Trips and Purpose 21
4.2.5 International Visitor Arrivals, Expenditure and Nights
21
5 Spa Industry Overview 22
5.1 Number of Spa Businesses 22
5.2 Growth in the Number of Spas 2002 - 2006 22
5.3 Spas by Main Type 22
5.4 Spas by Sub-Type 23
5.5 Spas by State Location 24
5.6 Spas by State and Urban, Regional or Island Location 25
5.7 Spas by Location and Main Type of Spa 26
5.8 New Spa Developments 26
6.1 Ownership Structure 27
6.2 Operational Structure 27
6.3 Chain/Groups Versus Individually Branded Spas 28
6.4 Franchised Versus Non-Franchised Spas 28
6.5 Spa Owned by Primary Facility 28
6.6 Spa Visitors Captured from Primary Accommodation Property
by Spa Owned Versus Spa Business Outsourced 29
7.1 Average Size of Spa Facilities 31
7.2 Breakdown of Total Indoor Space 31
7.3 Number of Treatment Rooms 31
7.4 Treatment Rooms by Private, Semi Private or Public 31
7.5 Treatment Rooms by Dry, Wet or Combination 32
7.6 Treatment Rooms by Single or Double Occupancy 32
7.7 Number of Hair and Make Up Stations 32
7.8 Breakdown of Hair and Make Up Stations 32
7.9 Number of Manicure and Pedicure Stations 32
7.10 Breakdown of Manicure and Pedicure Stations 32
7.11 Treatments Conducted in Areas Outside the Spa 33
7.12 Support Facilities by Ownership Versus Access Arranged
34
7.13 Support Facilities by Gender-Shared or Separate Female/Male
35
8.1 Spa Therapies Practiced 36
8.2 Spa Massages Practiced 37
8.3 Spa Body Treatments Practiced 37
8.4 Spa Beauty Services Practiced 38
8.5 Spa Programs, Classes and Consultations Practiced 39
8.6 Starting Prices of Standard Spa Treatments 39
8.7 Complimentary Food and Beverages Provided 40
9.1 Key Spa Industry Trends 41
9.2 Observations Relating to Spa Treatments 41
9.3 Observations Relating to Clients 42
10 Spa Industry Forecasts 2006-2007 43
10.1 Revenue, Expenses, Profit, Employees and
Visitation 43
11.1 Spas by First Letter in the Business Name 44
11.2 “Spa” in the Business Name 44
11.3 Changes to Business Name 44
12 Day Spa Business Analysis 45
12.1 Day Spas: Average Size of Day Spas 45
12.2 Day Spas: Breakdown of Total Indoor Space 45
12.3 Day Spas: Number and Type of Treatment Rooms 45
12.4 Day Spas: Treatment Rooms by Private, Semi Private or Public
46
12.5 Day Spas: Treatment Rooms by Dry, Wet or Combination 46
12.6 Day Spas: Treatment Rooms by Single or Double Occupancy
46
12.7 Day Spas: Number of Hair and Make Up Stations 46
12.8 Day Spas: Breakdown of Hair and Make Up Stations 46
12.9 Day Spas: Number of Manicure and Pedicure Stations 46
12.10 Day Spas: Breakdown of Manicure and Pedicure Stations
46
12.11 Day Spas: Support Facilities by Ownership Versus Access
Arranged 47
12.12 Day Spas: Support Facilities by Gender-Shared or Separate
Female/Male 48
12.13 Day Spas: Spa Therapies Practiced 49
12.14 Day Spas: Spa Massages Practiced 50
12.15 Day Spas: Spa Body Treatments Practiced 50
12.16 Day Spas: Spa Beauty Services Practiced 51
12.17 Day Spas: Spa Programs, Classes and Consultations Practiced
52
12.18 Day Spas: Complimentary Food and Beverages Provided 53
13 Destination Spa Business Analysis 54
13.1 Destination Spas: Average Size of Destination Spas 54
13.2 Destination Spas: Breakdown of Total Indoor Space 54
13.3 Destination Spas: Number and Type of Treatment Rooms 54
13.4 Destination Spas: Treatment Rooms by Private, Semi Private
or Public 55
13.5 Destination Spas: Treatment Rooms by Dry, Wet or Combination
55
13.6 Destination Spas: Treatment Rooms by Single or Double Occupancy
55
13.7 Destination Spas: Number of Hair and Make Up Stations 55
13.8 Destination Spas: Breakdown of Hair and Make Up Stations
55
13.9 Destination Spas: Number of Manicure and Pedicure Stations
55
13.10 Destination Spas: Breakdown of Manicure and Pedicure Stations
56
13.11 Destination Spas: Support Facilities by Ownership Versus
Access Arranged 56
13.12 Destination Spas: Support Facilities by Gender-Shared
or Separate Female/Male 57
13.13 Destination Spas: Spa Therapies Practiced 58
13.14 Destination Spas: Spa Massages Practiced 59
13.15 Destination Spas: Spa Body Treatments Practiced 59
13.16 Destination Spas: Spa Beauty Services Practiced 60
13.17 Destination Spas: Spa Programs, Classes and Consultations
Practiced 61
13.18 Destination Spas: Complimentary Food and Beverages Provided
62
14 Spa Business Analysis by State 63
14.1 Average Size of Spa Facilities by QLD, NSW, VIC &
WA 63
14.2 Breakdown of Indoor Spa Space by QLD, NSW & VIC 63
14.3 Supporting Facilities Available at Spas by QLD, NSW &
VIC 65
14.4 Average Number of Spa Treatment Rooms by QLD, NSW, VIC,
WA & SA 66
14.5 Spa Therapies Available by QLD, NSW & VIC 66
14.6 Spa Massages Available by QLD, NSW & VIC 67
14.7 Spa Body Treatments Available by QLD, NSW & VIC 67
14.8 Spa Beauty Treatments Available by QLD, NSW & VIC 68
14.9 Spa Programs, Classes & Consultations Available by
QLD, NSW & VIC 68
14.10 Complimentary Food & Beverages Provided by Spas in
QLD, NSW & VIC 69
|
http://click.linksynergy.com/fs-bin/click?id=*EJTVpauQ/0&offerid=61746.10000013&subid=0&type=4
|
$50-
