Rosewood Introduces Sense, A Rosewood Spa (TM)

DALLAS - 4-14-08 - Since 1979, Rosewood Hotels & Resorts has been welcoming guests to a world of refined indulgence and unparalleled personal service at its international collection of ultra-luxury properties. Within many of these beautiful properties lie award-winning spa destinations, sanctuaries of luxury, health and relaxation, which serve as havens for sophisticated travelers across the globe. These extraordinarily successful spas have given Rosewood a wealth of experience and affirmed its commitment to nurturing personal well being, both of which are at the heart of Rosewood's new spa brand, Sense.

The first Sense opened last month at the Rosewood Mayakobá on the Yucatán Peninsula of Mexico. It is built around a cenote and offers a treatment inspired by the Mayan calendar and local healing arts and herbs.

This month, the second Sense spa is to open at the Rosewood Little Dix Bay in Virgin Gorda, the British Virgin Islands; it will feature a Neem Leaf Facial, using freshly picked leaves from local trees to create a serum for a mask.

A Sense will also open this month at the CordeVale resort in San Martin, Calif., where grape seeds will be a part of several treatments.

A Sense spa planned for the Carlyle in New York in September will feature a water sensory treatment. It will include a body wash, exfoliating scrub and hydrating mask, followed by shower massage pulsing in time to music accompanied by changing color patterns.

Sense, A Rosewood Spa (TM) will soon be a fixture at other select properties in the Rosewood collection. Though each spa will embrace a specific set of Rosewood protocols and rituals, the Rosewood philosophy, A Sense of Place® will guide every element of the spa experience. Designed to enhance guests' experiences by reflecting the local environment, each and every Sense spa will be bestowed with one-of-a-kind ambience, style and attention to detail. Each will be an exceptionally unique sanctuary - instantly welcoming and individual in character, with treatments and services that honor local traditions in healing and incorporate indigenous natural elements.

"Rosewood has a history of offering impeccable hospitality and the finest spa services at our award-winning properties," said Bob Boulogne, Chief Operating Officer for Rosewood Hotels & Resorts. "It is tremendously exciting that Rosewood will now continue this tradition through Sense spa, a natural extension of the Rosewood brand, offering our guests the ultimate luxury spa experience at select Rosewood properties in a unique and authentic atmosphere."

Sense spas will take a personal approach that will allow guests' encounters to be based on their individual needs, and the environment of each will be a combination of timeless comfort and local culture. Designed to bring balance through layout, décor and amenities, each Sense spa will be individual - a perfect complement in personality and composition to both the Rosewood collection and to its parent hotel or resort. For additional information please visit www.sensespa.com

SENSE SPAS

Headquartered in Dallas, Texas, Rosewood Hotels & Resorts manages properties worldwide including Rosewood Mansion on Turtle Creek and Rosewood Crescent Hotel in Dallas, The Carlyle in New York, CordeValle in San Martin, California, Inn of the Anasazi in Santa Fe, Las Ventanas al Paraíso in Los Cabos, Mexico, Hotel Seiyo Ginza in Tokyo, Japan, and a triumvirate of world-class Caribbean properties - Rosewood Little Dix Bay on Virgin Gorda, Caneel Bay on St. John and Jumby Bay on Antigua. For more information on Rosewood Hotels & Resorts, please call 888.ROSEWOOD, or visit www.rosewoodhotels.com.