Spa Places in the News

Cheeca Lodge & Spa Unaffected by Hurricane Triple Play - Resort Welcomes Visitors Back to Florida's Favorite Vacation Getaway, Says Good-Bye to Charley, Frances and Ivan

Islamorada, Florida Keys - September 16, 2004 - Cheeca Lodge & Spa in the Florida Keys re-opens today and welcomes guests to experience Florida's favorite vacation getaway following the triple play of hurricanes known as Charley, Frances and Ivan. The resort sustained no damage as a result of these hurricanes and all accommodations, restaurants and sporting activities are operating as usual.

General Manager Tim Estes reported, "Our emergency hurricane plans were put into action three times in the past month and the response from our staff was outstanding. Everyone stepped up to the plate! Thank goodness, we were spared the devastation that wrecked havoc on other Florida areas, but in retrospect, this was an excellent training exercise for our team. I'm very proud of how well everyone worked together to guarantee the safety of our guests and the preservation of our infrastructure."

Estes went on to say, "I'm pleased to report that we came through these storms with flying colors - no damage to our buildings or the beautiful landscaping. As always, Cheeca is prepared to welcome guests seeking rest and relaxation amidst the most luxurious surroundings in the Florida Keys and Hurricanes Charley, Frances and Ivan are officially ruled outta here!"

Cheeca Lodge & Spa is situated on 27 beautifully landscaped acres with over 1200 feet of palm-fringed beach and crystal-clear water. It offers 201 luxurious guest rooms and suites, three restaurants, a nine-hole, par-three executive golf course, six tennis courts, two swimming pools and a whirlpool spa. Cheeca Lodge & Spa is part of the RockResorts family, an exclusive collection of premier resort destinations in highly desirable locations. RockResorts provide guests with one-of-a-kind vacation experiences in dramatic settings of natural beauty and culture. For more information, call toll-free 1-888-FOR-ROCK or check out their website at www.rockresorts.com.

The resort is completing a $30 million dollar renovation. All 49 guestrooms in the Main Lodge have been completely remodeled and the porte-cochere, public areas and meeting rooms are
all refurbished. The state-of-the-art Avanyu Spa hosts an adults-only outdoor pool surrounded by
private cabanas with plasma tv's as well as a brand new tropical island water feature for rest and relaxation. Extensive landscaping has been added throughout the resort for a lush tropical atmosphere in keeping with Cheeca's theme of "barefoot elegance." For more information about Cheeca Lodge & Spa, visit www.cheeca.com. For reservations, call (800) 327-2888 or (305) 664-4651.

Last, but not least, 96 units surrounding the new Avanyu Spa tropical island water feature are being converted into luxurious studio, one, two and three-bedroom condominiums available for occupancy by hotel guests when the owners are not in residence. The resort has also launched a new private membership club to enhance the Florida Keys experience with heightened levels of service and amenities for an exclusive "Members-Only" group. Membership in the new Cheeca Lodge & Club will include access to all resort amenities and programs with preferred pricing and priority sign-up privileges to all resort activities, fishing tournaments and other major events

For information about the Cheeca Lodge & Club resort residences, please contact Bill Dougherty in the Sales Office at 305-517- 4525 For information about the private club memberships call Catherine Bird at (305) 517-4540.