Re-launches brand, introduces new menu, plans to leverage multi-unit franchisee business model to fuel expansion
New Delhi, August 25, 2011: Mystic Spa, a chain of lifestyle spas, has announced its plans to expand from the current six spas to 150 spas in the next five years. This growth will be propelled by Mystic Spa’s strategy of exploring the franchise model to expand its brand presence pan India. The spa chain is promoted by Mystic Cures Limited, a name synonymous with wellness, world class therapies and services of the highest standards. Mystic Spa has a rich experience of over 10 years in R&D and managing spas at some of the leading five-star hotels across India.
Elaborating on this announcement, Siddharth Shankar, Founder and Director of Mystic Spa, says, “This year itself, we are targeting to have as many as 20 spas in Delhi NCR to consolidate our presence, after which we will be branching out to other parts of the country.” Mystic Spa currently manages six branded lifestyle spa properties in Delhi NCR through franchisee as well as company-owned operations.
“With the Indian spa industry growing at an annual rate of 20 per cent over the last few years, the spa business is attracting investors, developers, consultants and suppliers like never before. Coupling our rich experience with the power of the franchise business model, Mystic Spa is poised to make spa a lifestyle choice,” Siddharth asserts.
In line with its planned expansion, Mystic Spa has re-launched its brand to reflect a more contemporary image. The new logo serves as a symbol to convey the brand values in visually appealing fashion, with the warm, deep tones of inviting maroon color adding to the allure, and also underlining high standards of customer service. The ‘swoosh’ symbol carries a path signifying the journey to oneself. When viewed with the dot, it also symbolizes a restful human form. The golden hues serve as proud indication of Mystic Spa’s premium and international nature, lending it a distinct aura of its own. The new brand uses sharp fonts underlining a high degree of professionalism displayed by the brand.
Mystic Spa has also introduced a revised menu The new hand-picked menu includes an assortment of international rituals, ayurvedic rituals, express rituals, scrubs, wraps, spa facials, hand and feet, packages and memberships. Explains Mr. Shankar, “Till now, we were managing only a handful of spa properties, and tried to include everything that a spa and salon could possibly offer. As we now grow into a larger presence, we think we have a much better pulse of what the consumer really wants, and we are now focusing on delivering those services with an unsurpassed quality. This will help us live up to our brand promise no matter which Mystic Spa outlet you visit, and no matter how large we grow.”
While this franchise expansion will help make Mystic’s world class spa facilities and experience available to many more Indians, it holds an equally alluring potential for franchise owners. With its spotless track record and assertive future plans, potential franchisees can expect to benefit immensely from their association with Mystic Spa.
About Mystic Spa
Mystic Spa is a chain of lifestyle spas promoted by Mystic Cures Ltd., which has a rich experience of over 10 years in R&D and managing spas at some of the leading 5-star hotels across India. Mystic Spa successfully manages six lifestyle spa properties in Delhi NCR through company owned and franchisee operations. The company also supplies high-quality spa products to leading hospitality chains including Taj Group of Hotels, Hyatt, Sheraton and Shangri-La. It has also been selling products in more than 45 countries through a strong online presence. For more details, please visit: http://mysticspa.in/