Preston Private Label - Be yourself. - Spa Products in the News at DiscoverSpas.com

Spa Products in the News

Preston Private Label
Be yourself. Be your own brand.

One of the fastest growing business trends in resort, day and medical spas business is the creation of exclusive skin care brands for each business. All it takes is a quick Google search to realize even the most prized branded products are sold at stead discounts on the internet.

Your spa, salon, medi-spa or resort has its own unique identity, from your signature services to the special relationships you've created with your clients. Now it's time for you to build your most precious asset—your good name—by creating your own prestige brand.

Your clients look to you and your staff for expertise in skin and body care. They respect your knowledge, and they trust you. The recommendations of your staff are the single most powerful influence on their buying decisions. Why not channel that power into building your own valuable brand equity?

When you sell name brand lines, you build everyone's business but your own, at prices that don't allow you to grow your company. Over-exposed professional brands make you vulnerable—it's easy to lose sales to competitors offering the same products, sometimes at lower prices. You also risk having your brand-name products show up on e-commerce sites or at beauty supply outlets. When you sell your own brand, exclusivity and customer loyalty are ensured.

Preston Private Label knows that results-producing treatments and products, not just pampering, are what bring clients back again and again. Created by a professional esthetics team led by Douglas Preston, co-founder of the renowned Preston Wynne Day Spa, Preston Private Label products totally support your commitment to providing superb skin and body care. You'll be proud to place your company identity on this impressive array of state-of-the-art formulations all created and tested in Preston Private Label's own lab.

Preston Private Label formulas rely on premium natural ingredients, active botanicals, and some of the most advanced new plant-derived cosmeceuticals. The products in the Preston Private Label collection can satisfy the needs of even the most discerning skin or body care professional.

Privately branded versions of Preston Private Label products can be found at some of the nation's premiere medical, day and resort spas, and have appeared in Vogue, Bazaar, Allure, Lucky, USA Today, Wall Street Journal, Us Weekly, The Hollywood Reporter, People Magazine, Ladies' Home Journal, Fit Pregnancy and more. Celebrities such as Uma Thurman, Cameron Diaz, Nicole Kidman, Jennifer Lopez, Gwyneth Paltrow, Tom Cruise and Penelope Cruz are among those who have trusted their complexions to Preston Private Label formulas.

From daily cleansers to professional masks, broad spectrum sunblocks to body wraps, aromatherapy candles to travel kits, Preston Private Label has what you need to create an impressive, full-range product line for face and body. Preston Private Label's exclusive formulas feature results-oriented ingredients such as alpha lipoic acid, multi-fruit enzymes, plant-based actives, anti-oxidant vitamins, retinols and pharmaceutical quality fruit acids.

Because Preston Private Label's line is manufactured for private branding, Preston Private Label prefers to send their comprehensive product brochure and price list by mail rather than list details here. Please email Preston Private Label and a sales representatives will handle your request promptly.

As a long-time owner of a successful day spa and consultant to hundreds more, Douglas Preston understands the unique challenges that spa businesses face. In addition to Preston Private Label products, the company's background and consulting expertise allow Preston Private Label to help you with business concerns beyond product selection and use.

Preston Private Label's competitive price points allow you to offer your clients superb value while ensuring that your company maximizes the benefits of selling retail. You set your own prices to best suit your market area and your business. Preston Private Label offers a higher profit margin than you'll find with branded lines, which will allow you to pay a higher retail commission on your signature line. Your team will be motivated not only by the excellent formulas, but also by the opportunity to improve their income!

While Preston Private Label products are sold worldwide in spas, salons, resorts and medical practices, each package appears totally unique, thanks to Preston Private Label's high-quality custom labels--created with your colors, your logo, or any brand name you want to create. Your phone number and website are integrated into the label, further customizing your brand and making reorders easy. Your choice of either Preston Private Label's Signature or Platinum packaging options will allow you to create the image that's right for your concept. For a nominal upcharge, you can color code your labels by skin type and change the names of your products, enabling you to create direct tie-ins with your signature programs and services.

Most private label companies require substantial orders to provide this level of customization. Preston Private Label makes it available to you with minimums as low as $250. Even if you are just starting out, your own brand is easily within reach.

Your products arrive fully labeled, ready to place on the shelf—no awkward stickers to add, no additional handling. You receive a beautiful, complete package—just price and go.

All of Preston Private Label's clients receive a comprehensive, fully customizable manual that contains technical product information, sales tips, recommendation tools, and an ingredient glossary. Preston Private Label includes over 30 outstanding esthetic and body therapy service protocols that outline everything you need to perform an excellent treatment: menu-ready service descriptions, timing, supplies, step-by-step procedures and homecare suggestions. The manual will allow you to work comfortably with your new products from the outset.

Preston Private Label's clients are also entitled to a free monthly business teleconference for their first six months with Preston Private Label through their Spa Coaching Network. Preston Private Label is here for you!

You can also join www.prerstonspaforum.com, Preston Private Label's online professional organization and message board, to exchange information with other spa/salon owners, managers, estheticians, body therapists and students. Preston representatives visit the board regularly to answer your questions about product, protocol and business in general.

Preston Private Label offers career-building, sales and technical/ product knowledge training regionally or via webinar and increasingly on CD or DVD. These courses are interesting, highly informative and unlike most courses you'll take. Please see Preston Private Label's seminar calendar for more detailed information and dates. Based on the size of your opening order you may also qualify for free or discounted on-site training.

Contact: Keith West-Harrison, Preston Private Label