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elizabethW Blossoms Spring 2004



San Francisco, April 2004: ElizabethW is blooming. The innovative brand of the niche perfumery launches a new scent and new indulgences this spring.

New Spa and Spa Treatment Collections In addition, there is the new Spa collection of spa candles, spa bags, sachets, and drawer liners in a warm, cream colored terry cloth. Spa Treatments including Salt Glows and Sugar Scrubs are now available at luxury resorts such as the Four Seasons Santa Barbara and The Greenbrier in West Virginia.

New Fragrance The brand, privately owned by ex-architect Albert Nichols and former management consultant Michael Lindsay will launch its newest fragrance Citrus Vervain this spring. "Our loyal and demanding clientele requested a uniquely distinct citrus scent" said Nichols, who named the company after his great-grandmother. He added "One scent cannot satisfy all moods. Likewise, no mood lasts forever. That's why we offer such a variety of original fragrances and indulgences for our customers.".

New Hand Care The boutique perfumery in San Francisco has been prolific in its latest product launches. A new handcare set of hand lotion and liquid hand wash in 200ml glass bottles, are available in eight scents and complement the company's bath and body program, known as Skin Care Preparations. A smaller gift set of these two products is launched in 50ml glass bottles. New triple milled soaps in the same scents also make their debut in gift sets of three 100g bars as well as individual boxes.

New Felt Collection For the home, elizabethW continues to expand its Essences for Interiors collection, which took off after Oprah featured the silk and linen drawer liner on "My Favorite Things", her holiday TV show. New this season are the Felt line of travel candles, sachets, drawer liners, shoe bags, and laundry bags in cool blue, gray felt.

New Silk Sachets If that doesn't satisfy the consumer's demand for something new, then the perfumery has added Hanger Sachets in a choice of linen colors, and gold edge, silk sachets in lavender. "From our workshop, we design and create luxurious yet affordable indulgences" said Lindsay. "These items are a natural addition to our burgeoning collection of scented gifts for the wardrobe".

The launch of Citrus Vervain and the many new products signal a desire to energetically grow the flowering brand. The elizabethW collection is now made up of 14 scents, Blue Sage, Citrus Vervain, Hyacinth, Lavender, Leaves, Lilac, Magnolia, Rose, Sandalwood, Sweet Tea, Tuberose, Vetiver, Violet, and Woods.

Contact: elizabethW.com

About elizabethW

Formerly an architect, Albert Nichols named his San Francisco perfumery after Elizabeth Wightman, his great-grandmother. In the 1800s, she founded a ranch in the Sierra Nevadas, when neither grace nor style were required or desired.

She was the obvious inspiration for his business.

Established as a traditional perfumery, the elizabethW brand has expanded to include exquisite and original collections for bath, body, and home, through the founder's commitment to quality fragrances, superb ingredients, and innovative design.

Uniquely elizabethW, all products are designed by Albert and created onsite in our San Francisco workshop. They are available at exclusive boutiques and resorts worldwide.

The People Behind elizabethW

Albert Nichols and Michael Lindsay are the joint brawn and brains behind elizabethW, San Francisco. They are business partners and ex-professionals...Albert was an architect; Michael a management consultant and journalist.

Albert combines his design skills developed as an architect with his knowledge as the 'nose' behind elizabethW fragrances. He applies them to create his original, scented gifts for bath, body, and home. Reno born, he moved to San Francisco after graduating in Architecture at the University of Oregon.

Michael is from London, with a long and cherished family history in textile and fashion design. He has law degrees from the University of Exeter in England and the Sorbonne in Paris, France. His circuitous route to the San Francisco perfumery came via London, Paris, Denver, and Silicon Valley. Today, he focuses on developing the business into a global brand, while staying close to the spirit and principles of his own family and the memory of elizabethW.

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