Spa Products in the News
Two New Spa Magazines to Debut in 2008 - LiveSpa in June and Allure Spa in the
Fall
LiveSpa
February 4, 2008 - “Images
of beautiful ladies with cucumbers over their eyes are passé as savvy consumers
are no longer fooled by this representation of the spa-goer,” said International
SPA Association President Lynne McNees while talking about the association’s
new magazine, LiveSpa. As the voice of the spa industry since 1991, ISPA is debuting
LiveSpa in June to debunk myths, enrich lives and show that living a simple yet
healthy lifestyle is not an oxymoron.
“LiveSpa is geared
toward real people focusing on real issues and how spa can play an integral part
in their quest for health,” said ISPA Chairman Jim Root. “Everyone is
going to spas - men account for 31 percent of spa-goers, and nearly 4 million
teens have been to a spa. Though, many consumers have questions about what to
expect before, during and after a spa experience – and that’s where
LiveSpa comes in.”
McNees added, “Including timeless
information such as how to choose a spa and what to expect from a spa experience,
LiveSpa will speak directly to the brand-new (or relatively new) spa-goer to educate
and ease their fears of the spa experience.”
Planned
articles include:
• Through the Eyes of a First-time Spa-goer – a
behind-the-scenes look at a newbie’s spa experience
• The Mindful
Approach to Aging - (Hint: there’s no “get young quick” scheme)
• Organically Inclined – What does “pure” and “natural”
mean anyway when it comes to skin and body care products?
• Who Goes to
Spas – From boomers to honeymooners, and everyone in between
• Anatomy
of a Treatment – What a consumer can expect from start to finish
LiveSpa
will be available in June through ISPA’s members. Representing more than
3,000 spas and product manufacturers in 75 countries, the complete list of ISPA
members may be found on www.experienceispa.com.
Copies will also be available directly through the association on the Web site.
Allure
Spa
March 7, 2008 - Allure magazine plans to launch a
spa-oriented offshoot publication called Allure Spa this fall. Billed as a guide
to the luxury spa experience, Allure Spa will cover skin care, fitness, fashion,
nutrition and lifestyle trends at destination and day spas. The magazine also
will explore hotel and resort spas, as well as medi-spas, and aims to tap industry
experts to present consumers with an insider point of view. Allure editor in chief
Linda Wells also will be in charge of Allure Spa. Allure is owned by Condé
Nast Publications.
