Spa Products in the News
IECSC
Exhibition Launches The Healthy Back Bag® Into Wellness Market
Kingston,
NY April 22 -- In a major initiative to target non-traditional, wellness markets,
AmeriBag, creator of The
Healthy Back Bag® tote, is making its debut at this year's International Esthetics,
Cosmetics and Spa Conference in New York. Having broken through traditional markets
since its inception in 1995 (such as luggage, comfort shoe, and clothing), AmeriBag
is ready to take on the wellness market, which proves to be a natural next step
for the Company.
Designed by Irwin and Margery Gaffin, The
AmeriBag Healthy Back Bag® tote is created solely with the human body in mind.
Its ergonomic shape contours to the natural curve of the back, making it exceptionally
comfortable
to carry. Currently, three million totes have been sold and the
Bag has seen over $200 million in retail sales.
Irwin Gaffin,
President and CEO of AmeriBag, states "Moving into the wellness market has
become a major initiative for AmeriBag this year, and the timing could not be
more perfect. Now more than ever people are sitting at their computers for hours
at a time, just inviting back, neck and shoulder pain. They are also suffering
from back discomfort from wearing heavy, inappropriately structured high-fashion
bags. The Healthy Back Bag® tote is a welcomed relief to consumers who are
looking for a comfortable, suitable and affordable bag for their lifestyle. "
AmeriBag's
debut at the show represents a major marketing campaign targeting the wellness
market. A heavy marketing and public relations initiative in the wellness industry
is a primary objective for The Healthy Back Bag in 2009. In addition, the Company
will be exploiting all potential sales opportunities in this arena.
The
Healthy Back Bag shape was trademarked in 1995. Since then, the brand has become
a tried and true product for consumers and retailers worldwide. Margery Gaffin,
Executive Vice President and co-Founder of AmeriBag comments, "We just experienced
our most successful WSA show last month - and in the worst economic time in decades.
This proves to us that The Healthy Back Bag is a product that retailers carry
and continue to return a profit. Our loyal retail customers keep coming and consumers
keep buying. Theoretically, the Healthy Back Bag is recession-proof."
The
Healthy Back Bag® tote was developed with the help of a chiropractor and surgeon.
The Bag's unique trademarked shape has helped millions of people worldwide by
giving them a comfortable alternative to bulky, heavy handbags that can strain
and cause discomfort to the neck, shoulders and back.
And
why is it healthy?….The Healthy Back Bag:
o Distributes
weight along the entire length of the back, rather than on one pressure point
on the shoulder. The more points on the body a bag touches, the lighter it will
feel.
o Reduces apparent stress on the neck, back and shoulders.
o Unique shape encourages correct posture.
o
Can be worn across the back, or over either shoulder.
o Non-slip
shoulder strap is adjustable. The shorter the strap - the lighter the bag will
feel.
o Available in a variety of sizes. Consumers can choose
the most appropriate size for their body and what they need to carry in it to
enjoy maximum comfort.
The International Esthetics, Cosmetics
& Spa Conferences is the premier spa event in the country. It will be held
on April 26-28, 2009 at the Jacob Javits Convention Center
in New York, NY.
About
AmeriBag
AmeriBag, Inc. was formed in 1987 and the Healthy Back Bag® tote
was issued US Patent # D363599 in 1995. The shape of the Healthy Back Bag®
tote is a registered trademark of AmeriBag, Inc. Developed with the help of a
doctor, the Healthy Back Bag® tote was designed to reduce apparent stress
on the neck, shoulders and back - improving posture and making the weight of the
bag feel lighter. The unique shape and organizational design concepts have revolutionized
the industry and have given way to other AmeriBag styles and products. Core values
of the privately owned company, based in Kingston NY, are reflected in the uncompromising
union of style, functionality, value and quality of product.
