Spa Products in the News

Willow Stream The Spas at Fairmont Launches Energy Spa Products - Energize Your Life Now!

TORONTO - June 2004 . . . Willow Stream The Spas At Fairmont announces the debut of Willow Stream Energy, a retail line of spa products formulated with energy-enhancing essential oils that promote well-being and exhilarate the senses, reflecting Willow Stream’s “find your energy” philosophy: According to the spa experts at Willow Stream, the key to health, happiness and balance is restoring your personal energy reserves and managing this energy well. Willow Stream Energy was formulated to invigorate the energy we crave in our stressed filled, mile-a-minute world. The line, available in Willow Stream spas and at www.willowstream.com, retails from $15 to $35.

Willow Stream Energy, the second of a series of products in the Willow Stream Collection, was designed to allow guests and spa-goers the luxury of re-creating the Willow Stream spa experience in their own home. “Our spa clients love the feeling of vitality they get from our Willow Stream spa experiences. Now we are able to provide them with that same uplifting sensation with Willow Stream Energy products,” says Anne McCall, General Manager of Fairmont Spas Inc. “I’ve incorporated these products in my own daily routine: I love the Energy Blend Shampoo’s invigorating ginger scent as I start my day, and the Hydrating Spritz is such a great ‘pick-me-up’ that I leave it on my desk for those ‘low energy’ moments. If I’ve had a long, exhausting day in the office and have an event in the evening, there’s nothing I enjoy more than a bath with Energy Bath Salts or Spheres to get me going again. It re-energizes all my senses.”

The Willow Stream Energy collection includes a full range of bath, hair and skin-care products created from the highest quality ingredients - Willow Stream Energy:

Essences of lemongrass (refreshing and uplifting), ginger (invigorating, stimulating, confidence-building) and sandalwood (balancing, grounding, exotic) in all the Energy products combine to revive vital energy, while key moisturizing ingredients provide hydration that is essential for the body to maintain its energy balance.

“These Energy products truly meet today’s spa-goers’ sophisticated needs for finding and renewing the energy they need in their fast-paced lives,” explains McCall. “All too often, we forget about finding time for ourselves and reawakening our energy reserves. Willow Stream Energy products provide a way to restore that energy throughout the day.”

Fairmont resort guests can visit Willow Stream and enjoy The Revitalizer, the spa brands’ new signature body experience that begins with a purifying cleanse and stimulating exfoliation with Willow Stream Energy Hydrating Exfoliating Creme, followed by an energizing wrap and massage using Willow Stream’s Energy Blend Body Butter to hydrate and condition the skin. A conditioning scalp massage with Willow Stream Energy Conditioner completes this rejuvenating 90-minute experience.

Willow Stream’s goal is to help guests develop positive rituals that reawaken their energy to face life’s demands with a renewed sense of purpose and optimum health. Following are 10 Energizing Tips that anyone can use to help them find and restore their energy:

Willow Stream Energizers:

1) Water is the elixir of life and key to keeping energy intact. Drinking at least 1.5 liters of water each day keeps skin clear and eyes bright, while minimizing fluid retention that can zap energy. After treating your hair to Willow Stream Energy Blend Shampoo and Conditioner, finish your morning shower with a burst of cold water to boost circulation.

Run your wrists under cold running water to calm yourself and to boost energy levels. Keep Energy Hydrating Spritz on hand and spray lightly your face to whenever you want to revive skin or makeup, not to mention your senses.

2) Protein, Bar None: Keep a supply of high-protein snacks, such as nuts, on hand to supply you with power-boosting vitamins and minerals. For a quick surge of energy, avoid candy binges and opt for bananas, spinach, grapefruit, garlic or pears, which eliminate toxins and cleanse your liver, or complex carbohydrates such as fruit and whole grains. Vitamin C in oranges combats anxiety and lowers stress hormones. A healthy drink that incorporates raw fruits and vegetables is especially key in the morning hours, when the liver’s detoxification process is at its most active.

3) R&R: Rest and relaxation are key to restoring energy. Yawn not from boredom or exhaustion but to replenish your system -- a simple way of getting more oxygen to the brain, enhancing mental clarity. And, 10 to 20 minutes of deep breathing and relaxation invigorates both body and mind, while offering a break from stress-inducing activities.

4) Walk On: A brisk walk at sunrise vitalizes your mind, body and soul—feel your senses wake with the rising of the sun. Set your goals for the day as you strengthen your reserves. A 15-minute walk any time during the day is a surefire way to improve circulation and provide a quick energy boost. Exercise not only increases blood flow and volume, but also strengthens lungs, heart and muscles to decrease effort and fatigue as you carry out your daily activities.

5) Create a spa within your home: An oasis just for you, exactly where you want to be. Choose your time and plan ahead by having your favorite music, fruits and vegetables, warm towels, a Willow Stream Energy candle and cozy slippers awaiting you. Remember to incorporate all parts of the body in your spa routine—from head (Willow Stream Energy Shampoo and Conditioner) to toe (Energy Body Butter).

6) Sing out loud: In the shower, while cooking, while driving in the car. “I have found that the power of music can totally uplift my spirit, and while those around me may not always agree on the pitch I use, singing makes me happy,” says McCall. Music enriches your mood by tuning in to the right (creative) side of your brain. And listening to music cleanses and uplifts the body by reducing stress and boosting the immune system.

7) Color your world: Moods and energy levels respond to color, so surround yourself with energizing colors from the walls in your house to the clothes you wear to your favorite shade of nail polish. Red, which affects the adrenal glands, boosts vitality and yellow stimulates the pancreas and increases alertness. Blue enhances confidence and inspiration, while aqua is associated with inner peace and healing.

8) You’re the best: Create a positive mental image of yourself to enrich your mind, body and spirit. Surround yourself with those who make you feel good and don’t forget to remind yourself of all that is wonderful in your life. By taking care of—even pampering—ourselves with energy-stimulating products such as Willow Stream Energy, this positive mental image is much easier to achieve, explains McCall.

9) The power of touch is key in finding energy sources. Massage your body with Willow Stream Energy Body Lotion or Body & Bath Oil, especially aching shoulders and back, by first using your knuckle, then by making long sweeping movements from hands and feet toward the heart. Keep the pressure firm to enhance energy.

10) Don’t be a slave to routine: Try something different in your routine to eliminate boredom and find new ways to energize your life. Try a new yoga class or de-clutter the rooms you live or work in to create a calmer, more energized lifestyle…seek spontaneity and the fun side of life.

Willow Stream Energy products are available at www.willowstream.com and Willow Stream The Spas At Fairmont. Willow Stream The Spas At Fairmont currently has seven signature locations –

Capturing the essence, elegance and energy of their unique geographic locales, Willow Stream The Spas At Fairmont are luxurious retreats that strive to help guests build their own personal reserves of energy. From the distinctive design of each and every Willow Stream spa to the sincerity in which Willow Stream aestheticians and massage therapists balance their own lives, Willow Stream spas offers authentic spa experiences, sharing in the philosophies of well-being, unparalleled service and innovative treatments for which Willow Stream has become known.