Spa Products in the News

Sothys Unveils a Three-Dimensional Program for Dry, Dehydrated Skin - New Sothys Hydroptimale THI3 Program, Technology of Intelligent Hydration 3 dimensions, reactivates skin’s own hydrating system

MIAMI, FLA. (December 1, 2005) – In the world of skin care, most hydrating products are one-dimensional: They usually work on the surface of the skin in order to decrease the trans-epidermal water loss or use water trapping ingredients to offer benefits to the epidermis.

Sothys Paris, the French prestige skin care company takes a 3-dimensionsal approach to skin care with its new intense hydrating program, Hydroptimale® THI3, an advanced, three-dimensional solution that actually encourages skin to reactivate its own self-hydrating functions.

Unlike other hydrating products that only treat what’s visible, Hydroptimale THI3 works in 3-phases to help strengthen the skin’s internal moisture-balancing mechanisms: regulation, equalization and continuous hydration/protection. Each function is delivered via patented ingredient systems that marry the latest skin care technology with powerful plant-based complexes. Indicators of dehydration, such as flaking, roughness, uneven tone, loss of youthful glow and premature aging are visibly reduced. Hydroptimale THI3 enables skin’s own moisturizing mechanisms to function properly, resulting in balanced, softer and healthy-looking skin.

Sothys Three Phase System for Intelligent Hydration

The Hydroptimale THI3 system teaches the skin to reactivate its natural hydration system. Sothys has developed an intense hydrating program that works at every level, from the water reservoir (located in the deep layer of the skin) to the top of the skin, for ultimate long-term results. Silky smooth textures and fresh fragrances offer neuro-cosmetic benefits that seduce the senses, relax the body and mind leaving skin exceptionally moist. Sothys hydrating system is a 3-phase process that works to auto-regulate, re-balance, and protect/continuously hydrate skin, allowing it to return to its normal and healthy state.

During this 3-phase process, Hydroptimale THI3 uses superior technology to deliver active ingredients to the skin’s layers:

The 3-phases of hydration (auto-regulate, re-equalize, and protect/continuously hydrate) are delivered to the skin with a series of home care products:

In the spirit of true French skin care, all Hydroptimale THI3 home care products also have a positive sensorial effect on wellbeing. The combination of luxurious textures, subtle marine essences and floral fragrances, evokes a sense of relaxation and freshness for the ultimate skin care experience with every application.

Sothys Introduces Hydroptimale THI3 InstitutE Treatment
3-Dimensional Hydration Professional Treatment

A new in-spa Hydroptimale THI3 Institute Treatment is also launching in Sothys spas and salons nationwide. “The Institute Treatment not only offers proven long-term results for dehydrated skin, but also is designed to be a relaxing and a highly sensorial experience,” says Trena Ross, spa director at L’Institut Sothys New York. “It combines richly textured, professional-grade products with the signature Sothys Digi-Esthetique massage method to help clients feel totally connected with their skin and their senses.” Much like the at-home products, the Hydroptimale THI3 works in 3-phases to regulate water diffusion within the skin, maintain cellular equilibrium and to reinforce long-lasting hydration.

Sothys Hydroptimale THI3 products and the Hydroptimale THI3 Institute Treatment are available at Sothys spas and salons nationwide. For more information on Sothys products, including locations of spas and salons in your area, please call 1-800-325-0503 or visit the Web site at www.sothys-usa.com.

ABOUT SOTHYS

Established in 1946 in the world capital of beauty – Paris, France – Sothys is a family-owned skin care company renowned for bringing advanced skin care to consumers through professional estheticians worldwide. Working with the globe’s leading universities and research laboratories, scientists at the Sothys Beauty Institute apply innovative scientific principles to the fine art of beauty in order to develop products and professional treatments perfectly matched to Sothys’ “efficient, safe and pleasant” motto. Today, Sothys’ full line of results-oriented skin care products and cosmetics is sold in more than 80 countries. Sothys international headquarters are based in Paris. Sothys USA is based in Miami, Fla.

L’Institut Sothys New York

Modeled after it’s sister spa in Paris, L’Institut Sothys New York brings the luxury of the European spa experience stateside. As the first signature spa in the US, this 5,000 square foot space houses 10 treatment rooms, a comprehensive retail area with a full range of Sothys products and a café modeled after a French bistro ideal for a light lunch.

Sothys offers over 20 signature treatments, including the exclusive Institute Treatments -- which set Sothys apart from other leaders in the industry. The spa aestheticians are trained by aestheticians from the Sothys Institut de Beaute in France and are the ultimate experts in the Sothys technique, giving the New York location the utmost authenticity.

L’Institut Sothys New York is located at 37 West 57th Street, (212) 688-9400).