Spa Products in the News

The Spa Association (SPAA) to market Spatography: A sensorial journey with Linda Troeller

April 29, 2004, Fort Collins, CO – The Spa Association (SPAA) has announced a partnership with spa photographer Linda Troeller whose work has been termed, “mesmerizing” by Spa Finder magazine. SPAA will market a CD-ROM of 66 royalty-free images including photos from the holistic to the sublime with entrancing shots of men and women taking the waters and enjoying spa excursions.
This unique photograph collection can enhance any company’s marketing strategy and materials by educating spa-goers about treatments and adding to the soothing and relaxing atmosphere of a spa. This collection of beautiful photographs educates spa-goers about the various possibilities in relaxation, alternative therapies and a host of new spa modalities that are widely available. Spa-goers become entranced by the tangible quality of visual materials and the spiritual feel of the ethereal images in the collection.

Linda Troeller is an award winning photographer who has been featured in such publications as Life and Oprah. Creator of the recent book Spa Journeys published by Powerhousebooks in New York City, Troeller’s love of taking the waters and improving her health and mental outlook came from her own life’s journey. With a creative flair for the sublime, she focuses her lens in a way to harness recuperation and renewal. Her style captures the fluidity of water and the luminosity of physical shapes in settings like a steam room. Her ability to create blur, color and atmosphere leave us with a uniquely artful collection of photography that is a must for any industry professional.

The CD features photos in high resolution up to 3000x2000 for press and lower resolution format for web use and sells for $495. The CD can be purchased on-line at http://www.thespaassociation.com, or by contacting SPAA at (970)207-4293.

About SPAA
The Spa Association is your one stop professional association for information, resources, education, and community in the spa industry. No other organization unites medical spas, day spas, stay spas, fitness and wellness centers. SPAA also offers member benefits such as free educational materials, group insurance rates, an online virtual marketplace, business tools and marketing assistance. To find out more about SPAA, please visit our website at http://www.thespaassociation.com, e-mail info@thespaassociation.com or call (970)207-4293.