Spa Products in the News
SpaBoom Unveils Online Spa Marketing
Guide
Albuquerque, New Mexico, October 2, 2006 - SpaBoom has
unveiled their Spa
Marketing Guide, a primer to online marketing. Far from intuitive,
online marketing requires learning how to reach the online audience
using a variety of methods and strategies. SpaBoom's Online Marketing
Guide extends beyond traditional marketing and provides the guidance
that spa owners need to get the online exposure they seek.
"We're presenting the essence of online marketing
with this Spa Marketing Guide," said Bill Bice, Founder, SpaBoom.
"Spa owners are anxious to make the most of their online presence,
but are often confused with the overwhelming amount of sometimes conflicting
information out there. We're giving them something clear and concise--pointers
and guidance based on real-life, common sense experience. And we're
helping them to measure their online marketing results-on a regular
basis-and adjust when appropriate to do what's best for their business."
SpaBoom's Spa Marketing Guide discusses the two key ingredients
to successful online marketing: Traffic (attracting visitors to websites);
and Conversion (turning those visitors into clients, either by booking
appointments or selling gift certificates.)
The Guide, as it builds upon the two key ingredients for
successful marketing, covers website development and design with an
eye to search engine optimization, making optimal keyword choices, effective
link building, obtaining solid local search listings, generating positive
online reviews, choosing appropriate online advertising, and, ultimately,
measuring the effectiveness of the marketing.
"Our approach to spa marketing involves providing
our clients clear, well-researched, practical ways to help their businesses
make the most of their online presence," said Stephany Toman, SpaBoom's
Marketing Director. "This Spa Marketing Guide is a one-stop online
marketing encyclopedia of sorts, with a whole lot of substance on which
our clients can draw."
About SpaBoom
SpaBoom helps spas take full advantage of their online spa marketing
efforts by providing instant online gift certificate functionality and
management, appointment requests and dynamic website design. Simply
put, we're here to make your website work as hard as you do to build
your business and boost your bottom line. To learn more, please visit
www.spaboom.com.
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