Spa Programs in the News

Revolutionary Massage Card Concept Brings Luxury Spa Services In Home - Cortiva Group Introduces the MassageCard(tm) by Cortiva(tm) available in Manhattan

(New York, NY, June 30, 2004) - Cortiva Group, which this year launched the first "spa services network" of uniformed, highly trained, professional massage therapists in the United States, announced today the creation of its MassageCard(tm) division and the official release of the first massage gift card.

MassageCard(tm) by Cortiva(tm) now offers consumers a unique gift advantage by offering "mobile" massage services to consumers, professionally provided in the comfort and privacy of their home or office. Unlike other massage services that often require days or weeks of advance scheduling, Cortiva now makes same day in-home appointments available almost anywhere in Manhattan. This is the same quality service which has only previously been available at some of New York's best hotels and major corporations.

"We have built the only scalable network of massage therapists, which together with our rigorous training and operations, makes us uniquely capable of offering this exciting new service to residents throughout most of Manhattan," said Cortiva Chairman and CEO Alan Clingman. "Everyone loves giving and receiving massages - but only now can you offer friends or family members the gift of massage within their home from a reputable branded service. Additionally, you can order the card and have it emailed the same day to the recipient."

MassageCard(tm) gift cards can be purchased in multiple denominations (starting at one treatment for $99.00). Individual customers can also schedule an appointment for themselves simply by dialing 1-866-CORTIVA and providing a major credit card. A Cortiva therapist will be dispatched to the specified address within hours.

Cortiva, headquartered in New York City, is the largest and fastest growing employer of full-time massage therapists in the tri-state area. All Cortiva therapists have gone through an extensive hiring process, and are fully insured and bonded. The company has established an unprecedented benchmark of excellence in the massage industry in terms of education, standards, practices and techniques. Each Cortiva massage professional is carefully selected from only the most skilled and well educated therapists, and are subsequently re-trained in the Cortiva Curriculum to deliver the ultimate service in the Cortiva tradition.

"Our innovative gift concept represents a great new alternative to flowers, fruits and other traditional gifts both for corporations and individuals," stated Mr. Clingman. "New York City is the perfect urban environment for us to launch this product, because New Yorkers expect and demand only the best in services, and Cortiva meets and exceeds those standards everyday. Our unique service will provide an opportunity to introduce massage to new consumers and exceed the expectations of experienced massage recipients."

About Cortiva Group
Cortiva was founded upon the premise that the $14 billion spa services industry lacks both a systemic and a qualitative approach to such critical fundamentals as education, training, standards and practices; upon the lifestyle needs of the modern consumer which necessitate anytime, anywhere access and availability to personalized spa services, and the belief that any space can be transformed into a "virtual spa services treatment room," but it is the expertise of the therapist that defines the quality of the experience.

Cortiva's mission is multifaceted: to provide the highest quality massage to consumers in the most convenient, relaxing environment possible; to provide the most skilled human resources, as well as scalable, flexible and dependable outsourced massage therapist staffing, to its institutional, residential and corporate clientele; to optimize the earnings potential, productivity and flexibility for independent massage therapists, to establish incomparable standards and practices which far exceed the industry norms for education, training and continuing instruction; to acquire, operate and manage the finest massage therapy schools, under a national brand, that provide a foundation for continued industry growth as well as train future industry leaders; and to develop exceptional branded products for use in massage therapy and body treatments.