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Spa Studies in the News
Coyle Hospitality Group and WTS International
Reveal Latest Spa Consumer Trends and Insights
NEW YORK, Nov. 4 -- Coyle Hospitality Group,
the hospitality industry's leading market research and quality assurance firm,
and WTS International, a world leader in spa management/consulting, have teamed
up to provide the industry with ground-breaking research on spa consumer sentiment.
The goal was to help spa operators align their programs and offerings to match
what guests truly want during these uncertain economic times. Over
1,300 active spa-goers were surveyed in September 2009 about their buying patterns,
spending habits, best spa experiences, and other 'hot topics' regarding spas. "We
found it particularly interesting that, despite the economy, many of the respondents
could be swayed to spend more at spas with the right motivating forces, some of
which were unexpected," said Arthur Chang VP of Development at Coyle Hospitality
Group. "People need to feel like their treatments are truly an "investment"
in their well being and are looking for getting a value. Many also commented that
they would be drawn to spas that are somehow giving back to the community." Some
findings from the results are as follows:
74% cited word-of-mouth referrals as their primary method of selecting a new spa
69% had their most recent spa experience at a location near where they live; 21%
were at a hotel they stayed at for leisure 84%
say it is important for therapists to explain products and their benefits during
the treatment 82% are interested in buying a series
package in order to achieve benefits of skin care 81%
cited discounts, not free treatments, as their number one reason to try a new
spa
What are the most important factors, facility offerings, and added-value attributes
in selecting spas and treatments? What spa deals
and offerings are the most attractive for consumers? Which
companies are the most reputable in respondents' minds? What
are the main issues preventing someone from returning to a spa? What
were the make or break reasons for the 1,000 best and worst spa experiences?
WTS
and Coyle's cause is to help the industry improve its offerings and deliver great
experiences for all spa-goers. The report is free and can be obtained by visiting
the News & Research section of: www.coylehospitality.com
About
Coyle Hospitality Group
Coyle Hospitality Group, based in New
York, N.Y., is a market research leader providing mystery shopping and brand quality
measurement services exclusively to spas, hotels, resorts, restaurants, timeshares,
and cruises worldwide. With over 50,000 evaluations successfully completed, Coyle
is uniquely positioned to help hospitality companies align their services for
optimal guest satisfaction and loyalty.
About WTS International
Based
in Rockville, M.D., WTS International specializes in spa, fitness, and leisure
facility consulting and management. At present, the firm is working with numerous
hotels, resorts, luxury residential projects, and real estate developments throughout
the U.S. and abroad. www.wtsinternational.com
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