Singapore, 17 December 2009 – Intelligent Spas’ fourth Spa Benchmark Report on Thailand found the 743 spas operating in Thailand are expected to generate THB9.1 billion (approximately USD275 million) in revenue during 2009. Thailand hosts the highest number of spas in the region and the research confirmed spa numbers have increased 202% since 2002. The new report presents an extensive collection of financial statistics including breakdowns of key performance indicators by day spas, hotel spas and resort spas.

Some key findings included:

“Thai spas experienced a drop in revenue during 2009 however the number of visits and employees have remained relatively stable. Whist this is encouraging, a number of key benchmark ratios are forecast to decline so spa operators, suppliers and consultants need to apply this new research to help them successfully compete in 2010” stated Julie Garrow, Managing Director of 100% independent research company Intelligent Spas (www.IntelligentSpas.com).

Andrew Jacka, President of the Thai Spa Association stated "given the global economic turmoil of the past year or so, the release of this, the latest Thai Spa Benchmark Report is timely. A chance to reflect and plan for the future based on an element of reality of where the industry is and how it has been affected by both local and global issues, rather than just on speculation. The statistics this Benchmark report provides give an unequalled insight into the Thai Spa industry highlighting its true level of wellness. This report is an essential business tool for every serious minded spa operator."

The full report is available from Intelligent Spas and contains over 800 updated spa industry benchmarks relating to total spa revenue, expenses, visits and employment, with many topics showing historical data available from 2005 to 2008, plus forecast data for 2009 and 2010. The benchmarks are comparable across the entire spa industry due to the consistent global research methodology implemented by Intelligent Spas.

Other statistics and benchmark ratios featured in the report include:

The report also presents a collection of supporting business intelligence including:

Research Objectives and Sampling

This Spa Benchmark Report aims to provide a reliable update of the spa population, profile, size and value, plus calculate updated and reliable industry benchmarks for key financial and performance indicators.

The research achieved a response of 169 validated spa businesses, representing 24.3% of the spa population, where 5% is considered reliable in industry research terms, and is available for purchase from Intelligent Spas.

Note: Intelligent Spas does not conduct anonymous surveys. Each respondent must identify themselves, comply with Intelligent Spas’ benchmark definition of “spa” and pass numerous screening criteria to qualify to ensure the research is accurate and reliable for users. Intelligent Spas' 100% independence policy ensures all individual survey data submitted by spas is not used for any other purpose. To join Intelligent Spas’ free Global Spa Benchmark Program, register at Intelligent Spas.

Intelligent Spas is the only 100% independent research company specializing in the spa industry. Founded in Singapore in 2001, it has pioneered spa industry research in the greater Asia Pacific region and continues to publish a range of Spa Operations Manuals and Spa Benchmark Reports to assist the performance and growth of this essential industry.

Intelligent Spas' Global Spa Benchmark Program is currently underway in over 80 countries and aims to produce reliable and comparable statistics to help spas maximize their performance, provide business intelligence to assist other organizations to better understand, service and support the spa industry plus generate greater awareness of the spa industry to increase spa visits.

The detailed table of contents is below:

1 Executive Summary

2 About the Research

2.1 The Value of 100% Independent Research

2.2 Confidentiality Policy

2.3 Benchmarking Definition of “Spa”

2.4 Definitions of Spa Sub-Types

2.5 Research Objectives

2.6 Research Methodology and Sampling

2.7 Challenges

2.8 How to Read the Report

2.9 Acknowledgements

2.10 Educational Resources

3 Total Spa Industry Size and Value

3.1 Total Number of Spas 2002-2009F

3.2 Total Number of Spas by Day Spas and Destination Spas 2007-2009F

3.3 Total Spa Industry Revenue 2007–2009F

3.4 Total Spa Industry Visits 2007–2009F

3.5 Total Spa Industry Employment 2007–2009F

4 Financial and Performance Benchmarks

4.1 Annual Revenue per Spa 2005-2010F

4.2 Daily Revenue per Spa 2005-2010F

4.3 Breakdown of Total Annual Revenue 2007-2008

4.4 Breakdown of Total Annual Expenses 2007-2008

4.5 Annual Visits per Spa 2005-2010F

4.6 Daily Visits per Spa 2005-2010F

4.7 Visitor Profiles by Gender, Age and Residence 2007-2008

4.8 Hotel/Resort Guests Versus Non-Hotel/Resort Guests

4.9 Annual Employees per Spa 2005-2010F

5 Spa Benchmark Ratios

5.1 Revenue per Visit 2005-2010F

5.2 Revenue per Available Treatment Hour 2005-2010F

5.3 Revenue per Available Treatment Minute 2005-2010F

5.4 Annual Revenue per Available Treatment Room 2005-2010F

5.5 Daily Revenue per Available Treatment Room 2005-2010F

5.6 Annual Revenue per Square Meter/Foot 2005-2010F

5.7 Daily Revenue per Square Meter/Foot 2005-2010F

5.8 Annual Revenue per Employee 2005-2010F

5.9 Daily Revenue per Employee 2005-2010F

5.10 Average Annual Visits per Employee 2005-2010F

6 Spa Business Models

6.1 Spa Ownership, Business and Management Structures by Day Spas, Hotel Spas and Resort Spas

6.2 Destination Spa Ownership by Hotel Spas and Resort Spas

6.3 Spa Branding, Original Business Plan and Gender Policy by Day Spas, Hotel Spas and Resort Spas

7 Spa Infrastructure

7.1 Spa Size and Space Breakdown by Day Spas, Hotel Spas and Resort Spas

7.2 Spa Treatment Rooms by Number, Type, Use and Occupancy by Day Spas, Hotel Spas and Resort Spas

7.3 Stations by Number, Type and Use by Day Spas, Hotel Spas and Resort Spas

7.4 Treatments Conducted Outside the Spa by Location, Proportion of Total Revenue and Proportion of Total Visits

7.5 Standard Support Facilities by Ownership Versus Access Arranged and Gender-Shared or Separate Female/Male by Day Spas, Hotel Spas and Resort Spas

7.6 Water-Based Support Facilities by Ownership Versus Access Arranged and Gender-Shared or Separate Female/Male by Day Spas, Hotel Spas and Resort Spas

8 Spa Menus

8.1 Variety of Hydrotherapy and Other Water-Based Treatments Offered by Day Spas, Hotel Spas and Resort Spas

8.2 Hydrotherapy and Body Treatments Practiced by Day Spas, Hotel Spas and Resort Spas

8.3 Massages and Beauty Services Practiced by Day Spas, Hotel Spas and Resort Spas

8.4 Complimentary Food and Beverages Provided by Day Spas, Hotel Spas and Resort Spas

8.5 Starting Prices of Standard Spa Treatments by Day Spas, Hotel Spas and Resort Spas

9 Spa Industry Trends

10 Sampling

11 Appendix

11.1 Register to Participate in the Global Spa Benchmark Program

11.2 Feedback and Suggestions

On behalf of Intelligent Spas Pte Ltd:

Julie Garrow
Managing Director
Intelligent Spas Pte Ltd
www.IntelligentSpas.com

...100% independent, spa industry intelligence

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