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The ISPA 2003 Spa-Goer Study - Key
Results
Demographic Information
Demographic Information
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This year research tells us that men make up 29% of
total spa-goers. In the 2002 ISPA study, spas indicated that men accounted
for 24% of all visits. The ISPA 2003 Spa-goer Study is hinting that
male participation has been on the rise recently, perhaps as a result
of efforts by spas to attract more men.
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14% of spa-goers are in the 16 to 24 age bracket,
while people between the ages of 25 and 44 account for more than half
of spa-goers.
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55% of spa-goers have a college degree or higher and
the average income is a little more than $72,000/household.
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ISPA also compiled information on the race of spa-goers.
The majority, 87%, are Caucasian. While African-Americans account
for 5%, and people of Asian descent make up 4%.
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Spa-goers visit, on average, 2 spas per year.
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They overwhelmingly rank their health as good, and
62% of them exercise at least two times per week.
| Demographic
Characteristics |
| Gender
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|
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Male |
29% |
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Female |
71 |
| Age
|
|
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16-24 |
14% |
|
25-34 |
28 |
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35-44 |
23 |
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45-54 |
16 |
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55-64 |
10 |
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65 or more |
10 |
| Average
Age |
40.7 |
| Education |
|
Less than college grad
(4 years) |
45% |
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College Grad or higher |
55 |
| Average
Income |
$72,200 |
| Race |
|
|
White |
87% |
|
Black |
5 |
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Asian |
4 |
|
Other |
4 |
The complete study was released at the ISPA Conference
& Expo in October, 2003.
About the International Spa Association (ISPA)
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More than 2,100 members in 61 countries
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Largest international trade association for spa
professionals
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Most extensive research on the spa industry
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The Key Results of the ISPA 2003 Spa-Goer Study were
reprinted with permission of ISPA.
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