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The ISPA 2003 Spa-Goer Study - Key
Results
Discretionary Income
Discretionary Income
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When
asked to name three things on which they would spend a discretionary
$200, spa-goers name spa visits second only to dining.
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Travel
matches their interest in spas.
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Spas
came in ahead of some other top leisure activities such as shopping,
golf, skiing, and movies.
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According
to the 2002 Spa Industry Study, with $11million in annual revenue,
the spa industry has greater revenues than that of amusement/theme
parks, box office gross receipts and ski resort ticket revenues.
| Top
Activities On Which to Spend $200 of Discretionary Income |
| |
Total |
| Dining |
48% |
| Spa
Treatment |
45 |
| Travel |
45 |
| Shopping |
42 |
| Movies |
20 |
| Beauty
Treatment |
18 |
| Theatre |
15 |
| Amusement/Theme
Park Admissions |
13 |
| Concert |
13 |
| Health
Club Membership |
11 |
| Spectator
Sport Tickets |
10 |
| Golf |
8 |
| Ballet
Tickets |
3 |
| Ski
Passes |
3 |
| Symphony
Tickets |
3 |
| Opera
Tickets |
2 |
More Key Results:
The complete study was released at the ISPA Conference
& Expo in October, 2003.
About the International Spa Association (ISPA)
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More than 2,100 members in 61 countries
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Largest international trade association for spa
professionals
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Most extensive research on the spa industry
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The Key Results of the ISPA 2003 Spa-Goer Study were
reprinted with permission of ISPA.
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