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The ISPA 2003 Spa-Goer Study - Key Results
Why are People Going to Spas?

Why are People Going to Spas?

  • The number one reason given is to relieve stress and feel relaxed, as has been the case for several years.
  • More than half of spa-goers visit spas to indulge themselves, although men indicate this reason far less frequently than women.
  • Men are more likely to cite physical health as a reason for seeking spa services.
Reasons for Visit to Spa in the Past 12 Months
  Total Male Female
To relieve stress or feel relaxed  68% 63% 71%
To indulge myself 57 44 64
To feel better about myself 38 28 44
A gift certificate from a friend/relative/colleague 34 22 41
To improve mental health 31 27 33
To improve physical health 29 35 26
To improve appearance 27 18 32
For a special occasion 23 19 25
To help regulate body weight 9 12 7
Prescribed by a medical doctor 8 9 7
Referred by someone other than a medical doctor 2 3 1
Base: Total respondents

 

More Key Results:

The complete study was released at the ISPA Conference & Expo in October, 2003.

 

About the International Spa Association (ISPA)

  • More than 2,100 members in 61 countries
  • Largest international trade association for spa professionals
  • Most extensive research on the spa industry
  • Contact ISPA at www.experienceispa.com

 

The Key Results of the ISPA 2003 Spa-Goer Study were reprinted with permission of ISPA.

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