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The ISPA 2003 Spa-Goer Study - Key
Results
Spa Selection
Spa Selection
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For
nearly all spa types, the location, atmosphere, quality of treatment
and the friendliness of the staff are the key reasons for spa selection.
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Spa-goers
most frequently consider visiting spas in existing, well-established
environments such as a resort/hotel, a cruise ship, or in a club.
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Consistent
with the frequency with which spa services are being offered at
beauty salons, a sizable number of respondents indicate a high likelihood
of visiting a spa in such an environment.
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1
in 5 respondents would be likely to visit a spa in a medical office.
The medical aspect of spas is something that has been seen for a
few years and its popularity is expected to continue.
| Likeliness
to Consider Using a Spa in Different Environments |
| Rating
of 8 or more |
Total |
| In
a Hotel/Resort |
71% |
| On
a Cruise Ship |
59 |
| In
a Fitness Club |
47 |
| In
a Beauty Salon |
44 |
| On
a Beach |
38 |
| In
a Medical Office |
20 |
| In
a Shopping Mall |
14 |
| In
a Department Store |
10 |
| In
an Airport |
8 |
| In
a Health Food Store |
8 |
| In
a Dental Office |
5 |
Base:
Total respondents
Data is based
on a 10-point scale where "10" is "likely to
consider" and "1" is "not at all likely
to consider using a spa" |
More Key Results:
The complete study was released at the ISPA Conference
& Expo in October, 2003.
About the International Spa Association (ISPA)
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More than 2,100 members in 61 countries
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Largest international trade association for spa
professionals
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Most extensive research on the spa industry
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The Key Results of the ISPA 2003 Spa-Goer Study were
reprinted with permission of ISPA.
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$50-
