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The ISPA 2003 Spa-Goer Study - Key
Results
Spa at Home
Spa at Home
- More than half
of spa-goers - 2 in 5 men and 3 in 5 women purchase spa products
they learned about during their spa visits.
- Most commonly,
these products are designed for facial and hair care, and 1 in 5
women purchase a spa nail care product.
- Most spa product
purchases are made in person from a spa, retail/department store
or specialty store.
| Types
of Spa Products Purchased/Will Purchase |
| |
Total |
Male |
Female |
| Purchased
any spa products (net) |
54% |
41% |
61% |
| Spa
Hair Care (such as shampoos or conditioners) |
27 |
15 |
34 |
| Spa
Facial Care (such as facial scrubs or masks) |
27 |
14 |
33 |
| Spa
Body Care |
22 |
16 |
24 |
| Spa
Foot Care |
18 |
15 |
19 |
| Spa
Nail Care (such as polish) |
15 |
5 |
20 |
| Special
Spa Materials (such as books on treatment, CDs, foot rollers,
etc.) |
9 |
10 |
8 |
| Spa
Logo Clothing |
7 |
7 |
6 |
| Other |
2 |
2 |
2 |
| None |
46 |
59 |
39 |
The complete study was released at the ISPA Conference
& Expo in October, 2003.
About the International Spa Association (ISPA)
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More than 2,100 members in 61 countries
-
Largest international trade association for spa
professionals
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Most extensive research on the spa industry
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The Key Results of the ISPA 2003 Spa-Goer Study were
reprinted with permission of ISPA.
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$50-
