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The ISPA 2003 Spa-Goer Study - Key
Results
The Image of Spas
The Image of Spas
- The number one
image of spas - by both men and women - is that they are excellent
places to relax.
- Spas being therapeutic
for both your body and mind also scored very high as part of the
overall spa image.
- Throughout the
recent challenges in our country, people are frequenting spas for
their nurturing and relaxing environments.
- Spa professionals
are truly embracing the comforting, therapeutic and wellness elements
of spas, while concentrating far less on the pampering aspects.
| Average
Agreement with Statement About Spas |
| Average
Rating |
Total |
Male |
Female |
| Spas
are excellent places to relax you |
8.8% |
8.4% |
9.0% |
| A
trip to the spa will make me feel better |
8.6 |
8.1 |
8.9 |
| Spas
are therapeutic for your body |
8.6 |
8.2 |
8.7 |
| I
am comfortable with a female spa employee massaging/treating
me |
8.6 |
8.1 |
8.8 |
| Spas
are excellent an way to help people cope with stress |
8.5 |
8.1 |
8.7 |
| In
a spa, I am pampered |
8.2 |
7.5 |
8.6 |
| Spas
are therapeutic for your mind |
8.2 |
7.7 |
8.4 |
The complete study was released at the ISPA Conference
& Expo in October, 2003.
About the International Spa Association (ISPA)
-
More than 2,100 members in 61 countries
-
Largest international trade association for spa
professionals
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Most extensive research on the spa industry
-
The Key Results of the ISPA 2003 Spa-Goer Study were
reprinted with permission of ISPA.
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