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Learn about SpaExcellence^SM
Standards, Education,
Assessment and Certification

The International Standards of SpaExcellence(SM)2008
The International Standards of SpaExcellence(SM)2010
Managing for the Sustained Success of a Spa - A Quality System Approach
with Guidance and Examples

*Includes shipping to US and Canada only.
**Electronic file will be sent via email.

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Spa Business Books

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Spa Business Books and Software

Spa Business Books (20+ books specific to spas)
Business Books for EVERY Business (90+ books spa owners, directors and managers should know about - marketing, customer service, quality, management, leadership, ethics, teambuilding, finances, and more!)

Spa Business Books

The International Standards of SpaExcellence^SM2010
by Linda Bankoski and Julie Register

Spa Business Strategies: A Plan for Success by Janet M. D’Angelo	101 Media and Marketing Tips for Salon Owners, Stylists and Managers by Nanette Miner, Gino Moncada	101 Salon Promotions by Robert Oppenheim	Beyond Beauty: Cosmetology Business Information and Resources by Janie Buchanan, Rachel Miner
Big Bang Marketing for Spas by Judy Colbert, Saul Fruchthendler	Day Spas Market - US Report by Mintel International Group Ltd. - October, 2002. PDF ebook	FabJob Guide to Become a Spa Owner by Jeremy Mccarthy and Jennifer James	Fast Forward Salon & Spa Business Resource by Neil Ducoff
Fun, Creative & Profitable Salon Marketing: 67 Ways to Grow for Salon Business by Allen D'Angelo	Making the Switch to Being Rich by Steve Capellini	Marketing Massage by Kim Lourinia	Passion: A Salon Professional's Handbook For Building a Successful Business by Susie Fields Carder
QuickPlan/Salon & Day Spa 2001 Comprehensive Business Plan (Book + CD-ROM) by Kevin O'Neil, Renee O'Neil	The Reluctant Spa Director and the Mission Dream by Skip Williams	Salon Client Care: How to Maximize Your Potential for Success by J. Elaine Spear	Salonovations' Day Spa Operations
SalonOvations' Day Spa Techniques	Spa & Salon Alchemy	Successful Salon Management	The Spa Encyclopedia
Staffing Policies and Procedures by Beverly Kilmer	Success Beyond Work: What Prosperous Massage Therapists Know - Minimum Work, Maximum Profits, and a Sellable Business

Business Books for EVERY Business

indicates books recommended by Linda Bankoski of SpaQuality LLC

The 7 Habits of Highly Effective People by Dr. Stephen R. Covey	The 8th Habit: From Effectiveness to Greatness by Dr. Stephen R. Covey	The 9 Steps to Financial Freedom: Practical & Spiritual Steps So You Can Stop Worrying by Suze Orman	The 10 Minute Marketer’s Secret Formula: A Shortcut to Extraordinary Profits using Neighborhood Marketing by Tom Feltenstein
100 Ways to Motivate Others: How Great Leaders Can Produce Insane Results without Driving People Crazy by Steve Chandler & Scott Richardson; Career Press	1001 Ways to Energize Employees by Bob Nelson	Money Isn’t Everything; 1001 Ways to Reward Employees by Bob Nelson	A Complaint Is a Gift: Using Customer Feedback As a Strategic Tool by Janelle Barlow Ph.D., Clause Moller
Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America’s Top Copywriters and Mail Order Entrepreneurs by Joseph Sugarman	The Art of Money Getting: Or, Golden Rules for Making Money by P.T. Barnum	The Art of Possibility; Transforming Professional and Personal Life by Rosamund Stone Zander & Benjamin Zander	Artful Work; Awakening Joy, Meaning, and Commitment in the Workplaceby Dick Richards
Attitude 101: What Every Leader Needs to Know by John C. Maxwell	Awaken the Giant Within by Anthony Robbins	Be Our Guest: Perfecting the art of Customer Service by Disney Institute	The Brand You: 50 Ways to Transform Yourself From an “Employee” into a Brand that Shouts Distinction, Commitment, and Passion by Tom Peters
Built to Last: Successful Habits of Visionary Companies by James C. Collins and Jerry I. Porras	Business Class: Etiquette Essentials for Success at Work by Jacqueline Whitmore	Business Mastery3, A Guide for Creating a Fulfilling, Thriving Business and Keeping it Successful by Cherie M. Sohnen-Moe	Business Process Improvement Toolbox by Bjorn Andersen
Customer Service for Dummies by Karen Leland & Keith Bailey	The E-Myth Manager: Why Most Managers Don’t Work and What to Do About It by Michael Gerber	E-Myth Mastery: The Seven Essential Disciplines for Building a World-Class Company by Michael E. Gerber	The E-Myth Revisited: Why Most Small Business Don’t Work and What to Do About It by Michael Gerber
First, Break All the Rules by Marcus Buckingham and Curt Coffman	First Things First by Stephen R. Covey, Rebecca and A. Roger Merrill	Fish; A Remarkable Way to Boost Morale and Improve Results by Stephen C. Lundin, Harry Paul, John Christensen	Flight of the Buffalo; Soaring to Excellence, Learning to Let Employees Lead by James A. Belasco and Ralph C. Stayler
Good to Great; Why Some Companies Make The Leap and Others Don't by Jim Collins	The Great Marketing Turnaround: The Age of the Individual and How to Profit From It by Stan Rapp and Tom Collins	Guerrilla Creativity: Make Your Message Irresistible with the Power of Memes by Conrad Jay Levinson	The Guerrilla Marketing Handbook by Jay Levinson & Seth Godin
Guerrilla Marketing-Third Edition: Secrets for Making Big Profits From your Small Business by Jay Conrad Levinson	The Guru Guide: The Best Ideas of the Top Management Thinkers by Joseph Boyett and Jimmie Boyett	Hey, I’m the Customer: Front Line Tips for Providing Superior Customer Service by Ron Willingham	Hiring the Best: A Manager’s Guide to Effective Interviewing by Martin Yate
Hope for the Flowers by Trina Paulus	How to Win Friends and Influence People by Dale Carnegie	If You Haven’t Got the Time to do It Right, When Will You Find the Time To Do It Over? by Jeffrey J. Mayer	Influence: The Psychology of Persuasion by Robert B. Cialdini, PH. D.
It's Not the BIG that Eat the SMALL, It's the FAST that Eat the SLOW; How to Use Speed as a Competitive Tool in Business by Jason Jennings and Laurence Haughton	Keeping Score: Using the Right Metrics to Drive World-Class Performance by Mark Graham Brown	The Leader's Handbook: Making Things Happen, Getting Things Done by Peter R. Scholtes	Leadership and Self-Deception by The Arbinger Institute
Leadership is An Art by Max DePree	Life Strategies: Doing What Works, Doing What Matters by Phillip C. McGraw, Ph.D.	The Little Red Book of Selling – 12.5 Principles of Sales Greatness by Jeffrey Gitomer	Managing the Customer Experience: Turning Customers into Advocates by Shaun Smith, Joe Wheeler
Managing From The Heart by Hyler Bracey and others	Managing Knock Your Socks Off Service by Chip R. Bell, Ron Zemke	Marketing Without Advertising: Inspire Customers To Rave About Your Business & Create Lasting Success by Michael Phillips, Salli Rasberry, and Diana Fitzpatrick	McDonald’s: Behind the Arches by John F. Love "The real secret to McDonald’s successful operating system... is in the way it enforces uniform procedures without stifling the entrepreneurship of franchisees."
Moments of Truth: New Strategies for Today’s Customer Driven Economy by Jan Carlzon	My Life in Advertising & Scientific Advertising by Claude C. Hopkins	The New Economics by W. Edwards Deming	The New Psycho-Cybernetics: The Original Science of Self-Improvement and Success That has Changed the Lives of 30 Million People by Maxwell Maltz, M.D., F.I.C.S.
No B.S. Time Management for Entrepreneurs:The Ultimate No Holds Barred Kick Butt Take No Prisoners Guide To Time Productivity and Sanity by Dan Kennedy	Now, Discover Your Strengths by Marcus Buckingham & Donald O. Clifton, PhD.	NUTS: Southwest Airlines’ Crazy Recipe for Business and Personal Success by Jackie Freiberg and Kevin Freiberg	On Advertising by David Oglivy
The One Minute Manager by Kenneth Blanchard, Ph.D. and Spencer Johnson, M.D.	The One Page Business Plan: The Fastest Easiest Way to Write a Business Plan by Jim Horan	One to One Future: Building Relationships One Customer At a Time by Don Peppers and Martha Rogers, PH.D	Orbiting the Giant Hairball: A Corporate Fools Guide to Surviving with Grace by Gordon MacKenzie
Our Iceberg is Melting: Changing and Succeeding Under Any Conditions by John Kotter & Holger Rathgerber	Out of the Crisis by W. Edwards Deming	The Path of Least Resistance: Learning to Become the Creative Force in Your Own Life by Robert Fritz	The Patterson Principles of Selling by Jeffrey Gitomer
Personal Power II: The Driving Force!; Unleash Your Personal Power!; 30 Day Program For Unlimited Success; Volume 1 To 12, Audio - Indexed - 25 Compact Disc by Anthony Robbins	The Power of Ethical Management: Integrity Pays, You Don’t Have to Cheat to Win by Kenneth Blanchard & Norman Vincent Peale	The Power of Purpose: Creating Meaning in Your Life and Work by Richard J. Leider	The Power of Purpose: Living Well by Doing Good by Peter S. Temes
Putting the One Minute Manager to Work: How to Turn the 3 Secrets into Skills by Kenneth Blanchard, Ph.D., Rober Lorber, Ph.D.	Rich Dad Poor Dad: What the Rich Teach Their Kids about Money that the Poor and Middle Class do Not by Robert T. Kiyosaki with Sharon L. Lechter CPA	Secrets of the Millionaire Mind: Mastering the Inner Game of Wealth by T. Harv Eker	Secrets of Question Based Selling by Thomas A. Freese
Selling the Invisible: A Field Guide to Modern Marketing by Harry Beckworth	Systems Thinking; Managing Chaos and Complexity; A Platform for Designing Business Architecture by Jamshid Gharajedaghi	The Team Handbook: How to Use Teams to Improve Quality by Peter Scholtes and Others	Tested Advertising Methods by John Caples, Fred E. Hahn
Think & Grow Rich by Napoleon Hill	The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell	Triggers: 30 Sales Tools You Can Use to Control the Mind of Your Prospect to Motivate, Influence and Persuade by Joseph Sugarman	The Truth about Managing People and Nothing but the Truth by Stephen P. Robbins
The Ultimate Marketing Plan: Find Your Hook. Communicate Your Message. Make Your Mark. by Daniel S. Kennedy	What Matters Most: The Power of Living Your Values by Hyrum W. Smith	What the CEO Wants You to Know: Using Business Acumen to Understand How Your Company Really Works by Ram Charan	Who Moved My Cheese?by Spencer Johnson, M.D.
Why We Buy: The Science of Shopping by Paco Underhill	Zingerman’s Guide to Giving Great Service by Ari Weinzweig

Spa Professional Book Store Main Page

These books can be purchased directly from the vendor by following the links above.
(Note: The vendor is solely responsible for fulfillment of orders placed through these links.)

Spa Professional Book Store Main Page

http://click.linksynergy.com/fs-bin/click?id=*EJTVpauQ/0&offerid=61746.10000013&subid=0&type=4

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This package is available Saturdays only, May 12 – July 14 (excluding June 8), must be booked one week in advance and requires 48 hours notice for cancellation.
Includes Hill Country Lavender Farm tour, a bottle of organic lavender massage oil made at the farm, lunch at Replenish Spa Café with items featuring lavender, and a lavender-based spa treatment featuring the organic lavender massage oil from the Hill Country Lavender farm.

Spa Store

You can clean your home, fruits, vegetables and meats with the same 'Aqueous Ozone' that spas and other companies use. Tersano's ‘Aqueous Ozone’ Cleaning Systemt is the world's most effective chemical-free cleaner. ‘Aqueous Ozone’ quickly oxidizes (kills) viruses and bacteria (including E.coli, Salmonella, MRSA, C-Difficil), mold, mildew and other contaminants on any item or surface - from toilets to bedspreads - before changing safely back into water and oxygen. ‘Aqueous Ozone’ is 3000 times faster and 50% more powerful than bleach and chlorine-based cleaners. It is 100% chemical free - no toxins, carcinogens or chemical residue - and safe for babies, pets and people with sensitive skin or those with strong reactions to normal cleaners. ‘Aqueous Ozone’ has long been used in water treatment, food sterilization and medical therapies for its remarkable anti-viral, and anti-fungal properties. It sounds too good to be true, but the data show how effective the system works.
I'm a believer.
~ Julie

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